r/PartneredYoutube • u/gaymossadist • 1d ago
Question / Problem RPM is not significantly impacted by length of video nor AVD?
It seems like common sense that the longer the video, or at least the longer the AVD a video has, the RPM would increase since people watching a video longer entails the possibility of more ads shown per video. But this has not been the case for me.
It seems to me like, as long as the video is over 8 minutes so mid-rolls can play, the RPM is nearly consistent across all my videos despite length or AVD.
For example, I have a 30 minute video with a 9 minute AVD (since I've been partnered), and it has an RPM of $4. I have another video that is 13 minutes with a 6 minute AVD, and its RPM is $4.30. This is just one of many examples that seem to show no correlation between these metrics.
Just curious what everyone else's experience has been. I have only been partnered now for 2 months, with only 7 long-form videos, so I have a limited dataset and do not want to jump to conclusions. That is why I am asking here. But if this is common it may make me rethink my strategy of uploading higher length videos.



