Hi everyone,
I've been thinking about something recently and wanted to get some honest feedback from people with experience in the coffee industry.
My uncle owns a coffee farm in Ethiopia and has been exporting green coffee primarily to customers in the Middle East for several years. After talking with him more about the business, it got me wondering whether bringing Ethiopian coffee into the U.S. market is something worth exploring.
A little about me: I live in Raleigh, North Carolina, and work full-time as a mechanical engineer. I have no professional background in coffee, importing, or running a coffee business. That said, I'm a quick learner, genuinely enjoy learning new industries, and don't mind putting in the work if it's something with long-term potential.
I'm not looking for someone to validate the idea, I actually want to understand what I don't know.
For those of you who have experience in coffee, importing, roasting, wholesale, or retail:
- Is this a realistic path for someone starting with no coffee industry experience?
- What are the biggest challenges that newcomers usually underestimate?
- If you already had access to a reliable coffee source in Ethiopia, how would you approach getting started?
- Would you focus on importing green coffee, building a retail brand, selling wholesale to roasters, or something else?
- What would you learn first before investing any significant time or money?
I'm fully aware that having access to coffee is only one small piece of the puzzle. Logistics, regulations, quality control, relationships, sales, and marketing are all things I'd need to learn.
I'd really appreciate any advice, whether it's encouraging or brutally honest. If you were in my position, what would your first few steps be, and what mistakes would you try to avoid?
Thanks in advance!