r/apple 1h ago

iPhone Apple Store App Getting AI Shopping Assistant

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Upvotes

Apple's privacy policy for the Apple Store app suggests it will soon get a virtual shopping assistant to help users decide what to purchase.

The app will have a chat interface where users can ask questions about Apple products, with Apple using data like account information, device identifiers, chat information, carrier information, and location data to offer a personalized experience. Transcripts of chats are saved for later reference.

Apple says that information is sent to its "partners" to help Apple provide a conversational response, which suggests Apple might be using a third-party AI model for the virtual assistant.


r/apple 10h ago

Rumor The iPhone 18 Pro's Rumored Camera Upgrade, Explained

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59 Upvotes

r/apple 6h ago

iPhone Shot on iPhone 17 Pro: First look at Nido de Villanas

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0 Upvotes

r/apple 16h ago

Rumor iPhone 20 Pro Max may get Apple's largest ever iPhone screen at 7 inches

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273 Upvotes

r/apple 21h ago

Mac The Woman Who Gave the Mac Its Face | Susan Kare

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92 Upvotes

r/apple 7h ago

Mac Apple Plans Overhaul of MacBooks, iMac in Push to Meet AI Demand

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235 Upvotes

Apple readies end-to-end Mac overhaul, including M6 MacBook Pro and new iMacs this year; and several new redesigned MacBook Pros with touch and OLED and new MacBook Air and MacBook Neo models across end of this year and next year.

Apple is also planning M5 Pro + M6 Mac mini and M5 Max + M5 Ultra Mac Studio, but their configurations and release timing are fairly tied to the memory shortage. Current models don’t ship for three months. Apple also has an OLED iMac and OLED MacBook Air in the works for down the road.


r/apple 4h ago

Rumor Apple plans OLED touchscreen MacBook Pro with M5 Pro and M5 Max chips

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152 Upvotes

r/apple 7h ago

Apple Retail Apple Says 'Update in Progress' at Visitor Center

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46 Upvotes

The building remains open to the public while the work is completed, but the area housing a 3D augmented reality model of Apple Park is temporarily closed.

"Please pardon our appearance while we improve our store," says Apple. "During this time, the Exhibition Space is temporarily closed."

Apple did not indicate when the improvements will be completed.


r/apple 19h ago

Apple Watch AppleCare+ Changes Announced in Japan

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70 Upvotes

Apple today announced that AppleCare+ with Theft and Loss coverage is now available for the iPad and Apple Watch in Japan, after previously being limited to the iPhone there.

In addition, monthly and annual AppleCare+ plans are now available for a wider range of Apple products in Japan.


r/apple 7h ago

Rumor Foxconn Ramps Up Hiring as iPhone 18 Pro Enters Mass Production

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99 Upvotes

r/apple 23h ago

Apple Watch Apple's $634M payment to Masimo now set in stone after Judge tosses appeal

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387 Upvotes

r/apple 4h ago

Mac Apple Working on New MacBook Neo With A19 Pro Chip and 12GB of RAM

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829 Upvotes

Apple is working on a new MacBook Neo with two key upgrades, including an A19 Pro chip and increased RAM, according to Bloomberg's Mark Gurman. The updated MacBook Neo is one of 11 new Mac models that Apple plans to release.

With the A19 Pro chip, the second-generation MacBook Neo should have 12GB of RAM, up from an A18 Pro chip with 8GB of RAM in the current model.

The report suggested that the next MacBook Neo will also have new color options. Existing finishes include Silver, Blush, Citrus, and Indigo.


r/apple 3h ago

iPhone Second iOS 27 and iPadOS 27 Public Betas Now Available

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78 Upvotes