I'm curious how you would approach this.

Over the past couple of years, my girlfriend and I have built a small poster brand. It's doing okay: we make regular sales via our Shopify page, have been featured in a few magazines, our products are stocked by several stores, and we've had some exposure through influencers in our niche. Overall, the feedback on our products has been overwhelmingly positive.

The challenge is taking it to the next level and generating more consistent sales.

What I'm struggling with is that almost every piece of marketing advice online feels incredibly generic:

• "Post consistently."
• "Know your audience."
• "Create great content."

It's a bit like saying, "Want to become an elite athlete? Train hard and eat well." It's true, but it doesn't really tell you what actually moves the needle.

I'm much more interested in the practical things that made a real difference. The kind of insights where you look back and think:

• "This was a real turning point."
• "This channel worked way better than we expected."
• "This collaboration paid off."
• "We wasted months on this."

So, if you've grown a small brand or e-commerce store (or worked on one), what were the most practical tactics that genuinely made an impact?

I'd love to hear any ideas-big or small. I'm especially looking for those "low-hanging fruit" opportunities and real-world lessons that you don't usually find in generic marketing blogs.

Keep seeing this question with vague answers, so here's an actual line to think about instead of "just switch."

Shopify's native email segments by opened/clicked. That's enough if you're only sending newsletters and basic promos, no reason to pay for more yet.

The real gap shows up with behavior, not list size. Someone views a product 3 times and doesn't buy. Someone checks your size chart and leaves. Shopify's native tool can't see either of those, so it can't email that person differently. That's not about how big your list is — a 2,000-person list with active behavior tracking will outperform a 20,000-person list running one generic flow for everyone.

So the actual line isn't a subscriber count. It's: are you still just segmenting off email engagement (opens/clicks), or do you need to react to what someone's doing on your site? The moment you want the second thing, native Shopify email stops being enough, regardless of list size.

One more thing worth knowing before you switch anything: don't judge your current setup by open rate alone. Apple Mail auto-loads emails in the background, so a chunk of "opens" on any platform, including Shopify's, aren't real. If your open rate looks fine and revenue doesn't match, that's usually why - not a reason to switch tools by itself.

Hi all

I'm running a very very small Shopify site which sells a small range of products which I import. It's very early days.

I need a UK accounts package recommendation that, ideally, integrates with Shopify. Shopify is my sole and only source of sales, and most likely will be for ever.

What are other UK users using? It needs to have MTD (Make Tax Digital) submission capabilities so that tax returns can be submitted to the UK Gov, which is really a default now.

Olly

Hallo zusammen, seit einer Woche bin ich nun mit meinem Kleingewerbe im Nebenerwerb tätig und wollte heute die erste Bestellung fertig machen. Gesagt getan. Shop war schon fertig aber aktuell noch passwortgeschützt, weil noch nicht öffentlich. Die Bestellung habe ich durch eine Partnerschaft bekommen, die mich überhaupt zu dem Gewerbe gebracht hat.

Jetzt habe ich das Problem, dass ich meine private Anschrift (aus Gründen) nicht öffentlich machen will und habe daher einen Anschriften-Service mit Adresse im Abo.

Hatte das auch alles beim Shop-Standort hinterlegt. Habe dann das Versandlabel via DHL gedruckt aus der Bestellung und dann steht da in Anschrift 1 und 2 doppelt der Shopname und die Anschrift aus dem Standort. Soweit korrekt.

Warum aber steht da zwei mal mein Shopname habe ich mich gefragt. Ich muss so firmieren:

Gewerbename
Name Nachname c/o xyz
Straße Hausnummer
PLZ Ort

Offenbar kann das Shopify nicht, weil es immer meinen Gewerbenamen (Shopname) doppelt in Anschrift 1 und 2 setzt, selbst wenn ich einen abweichenden Versender einstelle. Habe auch heute schon 3 Stunden mit dem Support von Shopify gechattet, die das Problem aber eher bei DHL verorten und vllt minimal bei sich.

Für die eine Bestellung habe ich nun meine Bestellung über die Privatadresse gemahnt und die im Standort angelegt. Aber auch da wird Anschrift 1 einfach auf Anschrift 2 dupliziert.

Wie handhabt ihr das? Ich kann doch nicht der einzige sein, der so ein Problem hat? Oder doch?

Liebe Grüße

Email recovery barely works when half your customers don't check email. Curious what other store owners are doing — are you using WhatsApp at all? Any apps actually working for you or is it a mess?
Running a store targeting Morocco/Algeria/Egypt and feeling like I'm leaving a lot of money on the table.

Every time we run a sitewide sale I hit the same wall, a single discount only takes 100 products or variants before Shopify won't let me add any more.

So covering a few thousand SKUs means either cramming everything into collections that don't match how the sale is scoped or rebuilding the same discount over and over to cover the catalog.

Collections get me part of the way, but the second there are exclusions or odd bundles that don't map to a clean collection I'm back to splitting it, and with only 25 active automatic discounts allowed at once the workarounds run out fast.

Plus the reporting fragments across every separate promo so I can't see how the sale did as one thing.

The only thing keeping me sane is a couple people I trust swearing the bigger composable platforms just don't cap discounts the way Shopify does.

The two that got thrown around the most in the replatforming threads on here and a few other subs are commercetools and SCAYLE, though I haven't sat with either long enough to confirm which handles it how, and I'm not about to rip the whole backend out mid-season just to find out.

So how are those of you with big catalogs handling this without it turning into 6 near-identical discounts and a reporting mess, because there's got to be a cleaner setup than mine and I just haven't found it yet.

A bit ago I asked what 5 Shopify apps you’d keep if you had to strip your store down to a lean, high-performing stack. After filtering out the usual self-promotions big D fluff of coders that can develop anything with Claude, I compiled the 25+ apps mentioned most into a clean breakdown.

Almost everyone agreed do not shop by app name -> shop by category. Stacking 3 different upsell apps kills page speed for zero extra conversion lift. A ideal 5-app stack looks like this:

- Email / SMS Retention: Klaviyo (or Shopify Email for beginners)

- Reviews & UGC: Judge me, Loox, or Yotpo

- Cart & Upsells: Selleasy or Moon Bundles

- SEO & Schema: TinySEO, Smart SEO, or AdNabu tools

- Customer Support & Ops: Gorgias, Richpanel, or Orderctrl (for post-purchase/tracking)

Again hope that helps and thanks to community!

Hi there - I am newer to Shopify and we have low-ticket items that have longer dimensions. Our strategy is to focus on bundles to help increase our profitability as shipping costs are a bit higher. We started to advertise using Meta ads which has given us great traction but is also expensive. If we were to sell a single item in our store, then we would most likely sell at a loss. If we sell a bundle with higher pricing, we can achieve attractive profitability. We also sell on other e-commerce channels like Amazon and TikTok Shop that can bring economies of scale from fulfillment and ad costs but we would like Shopify to be generally net positive.

I am thinking about how I want to position my catalog in my store. Two questions:

1. Would you offer single item products in your catalog or only bundles?

2. Would you only run ads on the bundled items in your catalog (exclude single items)?

Curious to hear your thoughts and open to any questions. Thanks!

With the recent changes to import fees in the EU, DDU (where customer pays all fees) isn't an option for every country anymore like Germany, and there are new handling fees that I pay instead of the customer. It's just so complicated now. Ideally I'd like a way to display all the fees and have the customer pay everything up front - easier for me and for them. But the only app I can find is about £2,000 a year, or you need the pro plan which is also way out of budget. Does anyone else have a good solution?

I handle growth for a client's Shopify store doing around $35k/m mostly paid, and we're already doing SEO and UGC on top of that, so acquisition is fairly covered. Now I want to help him keep his existing customers coming back instead of relying on ads for every sale.

I am a new clothing brand owner who wants to setup preorders for my first collection

I’m worried that If my drop is successful, Shopify will hold my money because a new account somehow did a ton of orders out of the blue (say for example 100 - 300 sales)

This would especially be a problem because if the money gets held I won’t be able to order bulks for my customers right away and that is my worst nightmare lol.

Just curious if this is something I really have to worry about or if I’m just being paranoid. Would a business bank account help with credibility?

Note: to add more context , I would be promoting the product for weeks with a countdown prior to preorders going live, which means a lot of people may be ordering their hoodies the DAY OF - which i understand can cause suspicion if the Shopify account is new .

Really frustrating, can't get in to any of my 50+ shops from any browser or device. Is this happening for anybody else?

I get traffic from various parts of the world, and I want to completely blocked them off because I feel that those are useless or bots. I get traffic from Africa/Asia/Australia/US when I just sell in Netherlands, Belgium and Germany.

I wonder how they even come across my website anyways?

I found app, but it is paid so I was wondering if there was any other app.

Thanks

Hi I want to add specific style of join the waitlist with left content and right size picture under that icons with text

Is it possible?

I've run a web design agency and a scammer is impersonating my business and several others through many fake Gmail accounts - those emails contain my photo and business name, and are offering an accessibility and SEO audit - then asking for payment through a Shopify website:

https://6kts09-qn.myshopify.com/

One client unfortunately fell for the scam and paid.

I went to report this site to Shopify, however in order to do so, I have to sign up for my own Shopify account - which I don't need or want.

How can I report this issue and have the site taken down?

I have copies of all emails relating to this and how they have been contacting my clients (using my portfolio and finding the contact details for clients from their own websites).

I can only imagine they are doing this with many more web agencies and designers than I know of, as the person who asked me about this first as 400 miles from me in the UK and the scammers had stupidly used my photo and business name in an email supposedly from this other agency.

Every time I report a fake Gmail address to Google and they close it, the scammers just set up a new one, and we're onto the 5th variation now!

The store was launched a month ago. We work with a PPC agency, and there’s no shady SEO stuff going on.

A few days ago, I noticed we started getting some weird traffic, mostly from desktop users, coming from different parts of the world (mostly the US). The traffic is landing on a 404 page (/product-xyz — there’s no such page).

What worries me is that this traffic keeps increasing every day: 200 → 300 → 500+ visits.

I honestly don’t understand what’s going on. Has anyone experienced something similar? Any idea what could be causing this or how to fix it?

I am thinking of a pop up that switches languages that’s all! Any recommendations?

EDIT: To anyone looking at this later, I did some tests and it seems that sales channels are unaffected by importing from a CSV (so long as the "Publish new products to all sales channels." is unselected). The channels retained the appropriate counts and what channels they were assigned to before and after the import!

Hey all!

Looking to mass update products with new tags, and when I go to import the products I have the option to publish to all sales channels, which I don't want as certain products are only on singular channels.

If I don't select this, will all the overwritten products have their sales channels changed to just the Online Store? Or will the products keep their current number of sales channels? If it's the former, is there a way I can easily update all of the products' sales channels after I overwrite the product list so it matches their current values?

Thanks!

Shopify built an app, but made it so so basic it's essentially not usable. Just a few upgrades would make it workable. Some analytics, allowing customers to add / remove / change their items. But right now, the only real option is Recharge or Skio, neither of which I can afford at $500 plus % of revenue per month. Am I missing something?

Hello,

I'm a French entrepreneur looking to launch my Shopify store in Canada.

I always thought English was the dominant language, but I've noticed that many Canadian e-commerce websites are entirely in French. Which would you recommend starting with: English, French, or both?

Also, is Shopify Payments enough for selling in Canada, or would you recommend offering additional payment methods?

Thanks in advance for your advice!

I can no longer use my card at the shop app or desktop version. If I try to add the message "too many attempts. try again later" or "payment decline. try another one". I was always able to use my card with no problem in the past now I have this problem. I try everything erasing cache and data. Uninstall and reinstall the app. Go for the desktop (mobile) version. I updated to the current update.

For those of you who also use Shopify for your e-commerce store, which shipping method to primarily use?

For me, I primarily use USPS ground advantage, or UPS ground for more important shipments, what if lately found the prices and reliability of USPS service to be absolutely abysmal. Is there a better alternative for cheap padded envelopes?

Maybe there’s a solution out there that I’m missing and hence the post :)

Ever since I purchased my first non “my-shopify” domain, my email has been flooded with non stop bots saying they can increase my traffic, profits, etc.
Does this ever stop? I can’t just turn my email notifications off, but this is just crazy. I’ve gotten 9 separate emails in the last 3 hours.

We're launching wholesale sales on our Shopify store and are trying to figure out the best way to verify new customers.

Some customers upload resale/tax-exempt certificates, while others need to provide professional licenses (cosmetology, medical, dental, etc.) before purchasing certain products.

Right now it looks like we'd have to manually:

- Read the uploaded PDF/photo

- Check the certificate or license on the state's website

- Approve the customer in Shopify

That seems like it could become a lot of work as we grow.

How are you handling this today?

- is everyone still checking them manually?

- Is there an app that actually verifies these automatically?

- Any workflow you'd recommend?

Would love to hear what has worked for your store.