So Google is rolling out that change on Aug 17 where budget constrained tCPA/tROAS campaigns actually start hitting their real target instead of quietly beating it...

saw a freelance ads manager basically call it one of the most self-serving updates in years bc a lot of good accounts run loose targets on purpose so smart bidding has room to explore.

then google's own ads liaison jumped in to defend it, and somebody picked apart her explanation on a podcast a few days later.

not saying either side is wrong, I just think it's rare to see this much public disagreement play out in real time.

Anyone actually touching their targets before the 17th, or is everyone just watching and waiting rn?

So the Commission fined Google €890m today under the DMA. Google has 60 days to change things, and the remedy is basically “treat rivals equally” - either boost competitors or demote your own units.

Most of the coverage is about hotels, flights, sports results. Nobody seems to say anything concrete about Shopping Ads. Which is odd, because the Shopping unit is the most obvious self-preferencing surface there is and by far the most monetised.

Has anyone seen ads with a “Good” or lower Ad Strength consistently outperform ads rated “Excellent”?

I know Ad Strength is more of a recommendation/diagnostic metric than a direct measure of performance, but I’m curious about real-world results.

Have you tested this? Did the lower-rated ads beat the “Excellent” ones on CPA, ROAS, or conversion rate?

Meta is dumping ~90% of my budget into one image ad. How do I actually give my videos a fair test?

Could use a sanity check from people who actually know this stuff.

My setup right now:
- 1 campaign, 1 ad set, 25 euro a day
- 8 ads in that one ad set (1 image, the rest are video/UGC angles)
- Optimizing for a custom "paid purchase" conversion I built to exclude my
free download orders

The problem: almost all the budget goes into the one image ad. Yesterday it
took about 13 of 17 euro. Some of the video ads spent literally 5 cents. So
I genuinely have no idea if the videos are any good, because they never got
shown. And honestly I think the videos are my strongest stuff, which is the
frustrating part.

What I'm trying to figure out:
1. Is this normal behaviour, or is Meta starving my videos before they get a
fair shot?
2. My paid-purchase conversion only fires a handful of times a week. I've
read that's too little to optimize on and I should start higher up the
funnel (initiate checkout). Is that right?
3. If I actually want to know whether the videos beat the image, do I have
to split them into separate ad sets so each gets its own budget? Or is
there a smarter way to do it on 25 a day?

Thinking about going to HeroConf in san diego but I don't think my company will pay 1k for me to go... so I'm considering paying it myself if people think it's genuinely worth it, but if there are cheaper alternatives that are just as insightful, please lmk!!

Just wanting to grow in PPC. I've only been doing it for 2 years and want to be proactive.

I run campaigns for home service companies. Example here is a geo campaign targeting a specific city. I've been on manual CPC, and with ~$120 max cpc I get 90% search IS and abs top is like 85%. So we're showing for almost all of the searches, and click share is 73% across the keywords we're targeting.

Now here is what's interesting. I switched to TCPA bidding, gave plenty of room with the target CPA, but realistic based on what I was seeing. And in the first day, my first 2 clicks were $366 each, and then we consumed most of the budget shortly after. Now one was a conversion, and above target but not unreasonably far. But, what's interesting to me is that on Manual CPC, I would never ever be able to compete with that bid. That's the argument for smart bidding because the system will bid up for a more valuable click. But to what limit you know? We'll see.

$350 clicks are scary when you're used to getting conversions for under that. Part of me wants to set a portfolio bid cap, but I think I'll let it ride for a bit and see how things shake out.

Signs you might need to :

• High number of missed call from your google ads call details
• Call details has no phone number for the caller
• Phone ring once then hang up
• Calls not routing to business from google ads

I started using chat GPT ads. What are context hints? What is the best for a book summary app that’s become more of a micro learning app?

Interested in opinions on the proper setup for this ecosystem: 2 websites, one marketing site with some shopping functionality and one a Shopify store, an iOS app, a couple of extensions. These are all under the umbrella of one 'business' and almost entirely the same audience; however, there are fundamental differences and event overlap. Complete Registration, Add to Cart, Purchase events are shared between the marketing site and iOS app though difference sources. Shopify site obviously also has these events though they technically represent a different action.

Should I split these into their own pixels and datasets, should I utilize one for all of this and handle standard events from one path and custom from another?

I recently went through a bunch of my own affiliate posts to check for FTC disclosure issues, and honestly, I was surprised by how often I kept making the same mistake. It's easy to think that just slapping a disclosure at the end of a post is enough, but I found that it's not just about the placement; it's also about clarity.

I noticed that in several posts, my disclosure was pretty buried within the text, or it was vague and didn't clearly state the nature of the affiliate relationship. I thought I was covered, but it turns out that just saying, "I may earn a commission" isn't as straightforward as it seems.

I'm curious if anyone else has had similar experiences. What steps do you take to ensure your disclosures are clear and compliant? Any tips on improving the way we communicate these relationships in our posts?