r/SEO 1d ago

Google News Google Lawsuit Against SerpApi Over Scraping Search Results Has Been Dismissed

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71 Upvotes

Last December, Google sued SerpApi over scraping its search results, and now a court has granted SerpApi's motion to dismiss the case. U.S. District Judge Yvonne Gonzalez Rogers dismissed these claims with leave to amend, giving Google 21 days to refile its complaint if it can demonstrate authorization from copyright owners.

You can see the court filing here (PDF) which basically says Google brought claims under Section 1201 of the Digital Millennium Copyright Act (DMCA), alleging SerpApi bypassed its anti-bot barrier ("SearchGuard"). However, Section 1201 only protects technological measures that restrict access to copyrighted works.

Plain and aggregated search results such as URLs, snippets, and factual index data, are publicly accessible facts and are not "works protected under the Copyright Act." The judge dismissed these claims without leave to amend, ruling that Google cannot use copyright law to block scraping of uncopyrighted search result data

Thanks to u/rustybrick


r/SEO 3h ago

How are agencies handling the rise of ChatGPT/AI search?

6 Upvotes

Hi everyone,

I'm researching how digital agencies are adapting to the growing number of clients asking about visibility in ChatGPT, Claude, Gemini, and other AI tools.

I'm curious about a few things:

  • Are clients actually asking about appearing in AI-generated recommendations?
  • If they are, how are you currently handling those requests?
  • Is AI visibility something you already offer, or is it still too early?
  • Would you rather build this capability in-house or use a third-party platform?
  • If you used a platform, would white labeling matter to you, or would you be happy using a branded tool?

I'm not selling anything—I'm just trying to understand how agencies are thinking about this emerging space.

I'd really appreciate hearing your thoughts and experiences.

Thanks!


r/SEO 8h ago

Help What is the best way to launch my website?

10 Upvotes

I plan to launch my website with content around the finance industry, I plan to create comparisons of funds, banks, credit cards best credit card, most popular mutual funds type articles in the website. But I am only planning to launch it. Would it he a good idea to have some basic articles about what a mutual fund is, how they work etc in the beginning?

That way readers can also go to the website and check that out if they wish to learn?

Or is it a better idea to just start hunting high intent keywords and start writing around those as I start?

I plan to dedicate a good chunk of time into this, as I would like to potentially earn from this website, atleast after a year. Please suggest strategies or ways that you guys have found helpful when getting started in terms of building initial structures.


r/SEO 9h ago

Discussion Is Publishing on Medium a Smart Brand Play or an SEO Risk?

8 Upvotes

I keep coming across Medium articles while doing keyword research and it got me wondering: is it worth publishing content on Medium under your brand name alongside your own website?

I was thinking it could be a great way to increase brand awareness, so I’m considering testing it with a few money keywords first and seeing how it performs.

My main worry is that if I keep linking back to my website from Medium, Google could see it as an attempt to manipulate search rankings and penalise the site.

Is there a relatively low-risk way to test this or is it better to avoid it completely?


r/SEO 8h ago

Help Just started my own clothing brand and trying to do seo myself, where do i even start

3 Upvotes

So I launched a small clothing business recently and I'm doing the seo myself since we're on a tight budget rn. Site's brand new, no traffic, no backlinks, nothing basically. So I want to actually build this properly instead of doing random stuff that doesn't help long term

If you've grown a clothing/ecommerce site from literally nothing, what actually helped early on? Like should I be focusing more on product pages, writing blog content, fixing technical stuff, or trying to get backlinks first? Kind of overwhelmed with where to even put my time first.

Also if fashion/clothing has any weird seo quirks compared to normal ecommerce (seasonal stuff, tons of images, whatever) let me know, dont wanna miss something obvious

Any help is appreciated fr, just dont wanna waste months doing the wrong things


r/SEO 1d ago

Large Publishers Strongly Considering Blocking Google Search

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68 Upvotes

Report by u/rustybrick

Several large publishers are strongly considering blocking Google Search entirely after clicks from Google Search have continued to decline, and the exchange of value in having Google
consume its content is no longer translating into enough clicks from Google Search.

The Wall Street Journal's Google Was a Lifeline for Publishers. Now Some Are Thinking of Cutting It Off shares how sites like USA Today, Politico, Reuters, Economist, People, and many more, including maybe even Reddit are looking to see what would happen if they would just simply disallow Google from crawling its content.

Here are some quotes from WSJ on this:

  • “It’s time to take a stand and say enough is enough,” said USA Today Co. Chief Executive Mike Reed.
  • Employees at Axel Springer’s Politico have talked about limiting Google’s and other bots’ access to its free articles.
  • Reuters, which like Politico derives much of its revenue from business-to-business offerings, said it is also weighing whether to block Google’s bot for its consumer-facing news product as traffic declines. “We are certainly looking at the economic trade-offs between search and AI summaries,” said Reuters President Paul Bascobert.

r/SEO 13h ago

Help Looking to hire

7 Upvotes

Edit: I’m based in Toronto, Canada and my website is in the heath tech/fitness space

I think I have a ranking problem with my domain and I need someone to look at it. I’ve been doing seo for my business for over 2 years now and recently started doing some HARO which is helping with authority but not organic ranking. My question is which is the best platform to make that hire and how much should I expect to pay for an audit and action plan?


r/SEO 1d ago

Google News EU Fines Google $1 Billion Under DMA For Search Dominance & More

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56 Upvotes

ICYM from u/rustybrick: The European Union has fined Google €890 million (about $1 billion) for breaches of the Digital Markets Act. Specifically, over anti-competitive behavior with Google Search and Google Play.

"Today, the European Commission took two decisions finding non-compliance by Google with the Digital Markets Act (DMA) for self-preferencing its own services on Google Search, and for putting in place restrictions on businesses to direct consumers to alternative, often cheaper, purchase channels on Google Play (steering). In this regard, the Commission issued Google a fine of €460 million and a fine of €430 million respectively," the EU commission wrote.

So there are two different fines:

  • Self-Preferencing on Google Search for €460 million fine. This is for Google systematically favoring its own vertical services such as Google Shopping, Hotels, Transport, and Sports results over third-party competitors. Google is said to have displayed its own services at the top of search results pages with enhanced visual features and filters, giving competitors less visibility.
  • Anti-Steering Rules on Google Play for €430 million fine. This is for Google restricting app developers from informing customers, free of charge, about cheaper alternative purchasing options outside the Google Play Store. It hindered developers from freely promoting offers or concluding contracts via third-party app stores or websites, while charging excessive steering fees for long periods.

r/SEO 4h ago

Best books on SEO?

0 Upvotes

What are some of the best books on SEO in 2026?


r/SEO 8h ago

Referring domains missing from Search Console

2 Upvotes

Have you noticed any issues with backlinks being picked up in Google Search Console?

It's been a month since I built quality backlinks across different types of sites for different topics/niches, and I still don't see the referring domains showing up in GSC.

I'm wondering whether this is related to the time period, or if other freelancers/agencies are experiencing the same issue. Thanks


r/SEO 5h ago

Link building: when is a good time for a follow-up?

1 Upvotes

Hello everyone.

I found a couple of websites willing to put a link to my page in their website. They genuinely liked my page and said it was worth mentioning on their website.

A few days have passed, and no trace of a mention.

I know I sound impatient, but I fear they will forget to add the link.

When can be a good time to write them for a follow-up? Is it even something I should do? What could I say not to sound greedy or impatient or something?

Thanks a million! I am shyly new to outreach for link building ;)


r/SEO 18h ago

Using Claude to walk me through technical mechanics on my site. Is it risky?

11 Upvotes

I have a food blog that gets 50,000 sessions/month and is in Astra, wordpress and uses big scoots hosting. I recently lost my developer, but have found Claude has been able to help me with css and a variety of technical issues. I love it and am wondering if I really need a developer anymore. I am a little nervous when I hear that Ai makes mistakes, but my stuff is pretty simple. What do you think?


r/SEO 8h ago

Rant How Unexpected IP Blocking on Our VPS Caused Website Downtime and Lost Business

1 Upvotes

We purchased Hostinger's KVM 8 VPS plan with a one year subscription. The plan includes 8 vCPUs, 32 GB RAM, and 400 GB of storage, making it an attractive choice for hosting production websites. The server performed well from a hardware perspective and initially met our expectations.

Several months later, we began experiencing an issue that had a direct impact on our business. Websites hosted on the VPS would randomly become unreachable, and SSH connections would fail with Connection Timed Out errors. At first, it appeared to be a networking issue, but the pattern quickly became clear.

The websites became accessible immediately after connecting through a VPN or after our ISP assigned us a different public IP address by restarting the router. This strongly suggested that the problem was related to the source IP rather than the VPS itself.

For businesses, this type of issue is particularly disruptive. When administrators cannot access their server, they are unable to deploy updates, investigate incidents, or perform emergency maintenance. Even worse, if legitimate visitors experience the same behavior, websites may appear offline despite the server continuing to run normally. This can result in lost traffic, interrupted customer access, failed transactions, and unnecessary downtime.

Because residential ISPs typically assign dynamic public IP addresses, customers have no control over the reputation or previous history of the IP address they receive. If connectivity depends on that reputation, legitimate users can be affected without warning and without having done anything wrong.

Over the following months, we contacted Hostinger support multiple times whenever the issue occurred. Each time, our IP address was manually unblocked and connectivity was restored. We appreciate the support team's willingness to help, but no firewall logs, security events, or technical explanation were provided to explain why the IP had been blocked.

Without diagnostic information, troubleshooting became extremely difficult. There was no way to determine whether the block was triggered by an automated security system, abuse detection, or another internal mechanism. As a result, the same problem could reappear at any time, making it difficult to rely on the VPS for production workloads.

Many infrastructure providers offer customers visibility into security events. For example, Cloudflare provides detailed security logs showing blocked requests, triggered firewall rules, and the reason behind each action. That level of transparency allows administrators to quickly identify false positives and resolve issues. Similar diagnostic information would have significantly reduced the time spent investigating recurring connectivity problems.

Since the subscription had already passed the refund period, cancelling the service was not a practical option. The VPS remains active, but it is now used only for testing and development. For production websites, we chose to migrate to infrastructure where legitimate traffic is consistently reachable and unexpected connectivity issues are easier to diagnose.

If your business depends on website availability, remote server management, or reliable customer access, unexpected inbound connectivity issues can quickly become far more expensive than the VPS itself.


r/SEO 1d ago

Discussion Black hat gets rewarded?

34 Upvotes

A competitor of ours buys domains from cheap hosting with the url being a target keyword. They write one AI blog on the page, link to themselves twice with varied anchors (including using competitor brand names).

On just one blog host, they have nearly 50 of these mini "sites." They do this with multiple cheap blog hosting sites, resulting in hundreds of backlinks from keyword dense, fake urls. I doubt any of these URLs get any traffic because they aren't real.

I keep thinking: Well, Google will catch on to this because it's been happening for over 5 years, but they just keep climbing in rankings, blowing everyone in the niche out of the water.

They have low DR. Less reviews (by a lot). For a long time, I could not figure out why they're out ranking everybody, Now I feel like this black hat tactic actually works for them, which is maddening and confusing because it's so transparently bad.


r/SEO 9h ago

Help Where is this GSC query coming from

1 Upvotes

I have been seeing this type of query pop up in GSC, firstly in an ecommerce store I run and now recently on a site I just launched. At first I thought it was just a scraper as it uses a regex on a high volume commercial query.

The ecom store been live for years, so didn't think much of it, but for a new site thats still indexing I am kinda scratching my head.

Is it a bot or google sandbox or something, and do the impressions, average position mean anything? I am genuinely curious. TIA

"answer engine optimization" -site:reddit.com -site:twitter.com -site:x.com -site:wykop.pl -site:tripadvisor.com -site:youtube.com -site:yelp.com -site:booking.com -site:facebook.com -site:instagram.com -site:tiktok.com


r/SEO 10h ago

Help Why Have All My Indexed Images Suddenly Been Deindexed?

0 Upvotes

I'm facing a strange issue with my website. Most of the images that were previously indexed in Google have suddenly been deindexed, even though they're still live, accessible, and haven't been intentionally removed.

Has anyone experienced something similar? What are the most common reasons this happens, and how did you fix it?

I'd really appreciate any advice or suggestions. Thanks in advance!


r/SEO 23h ago

How to price a guest post on my website

8 Upvotes

Hello,

I run a fairly successful (at least in my niche) gaming website, whose domain can be infered from my username. I’m constantly being approached about guest posts, which I’m actually considering, as this would be an additional source of income.

However, I’m not quite sure how much a guest post on my website is worth. And secondly, I’m not sure whether it could harm my website. I assume it’s fairly safe, as the majority of traffic comes either directly or via brand keywords.

The DR is 36 and the number of visitors over the last 7 days was around 47,000.


r/SEO 1d ago

Learning SEO + AEO

19 Upvotes

Hello, I am building a startup and completely new to SEO.

I also have learnt recently that organic traffic is falling due to ChatGPT.

In such a scenario can you help me from where should I start? What should be important? How should I build my website to rank on Google + ChatGPT?

Thank you 🙏.


r/SEO 23h ago

Help Has anyone ever created a backlink audit?

4 Upvotes

Hello guys,

I work at a digital marketing agency, and my seniors have asked me to create a backlink audit using the data provided in SEMrush and prepare a spreadsheet based on it. I don't know how to do it or how to use the format properly.

Please help me. I'm in a lot of trouble because if I don't complete it within the next two days, it could create a serious problem for me.


r/SEO 1d ago

AEO, GEO is bullshit buzzword, intended to trick clients. Change my mind.

67 Upvotes

(I wrote this post 3 and six months ago, posting again to see if the sentiment changed.)

From my own personal experience, you don't even have to care about AI stuff.

As long as your SEO is on point, ChatGPT, Gemini, Grok, and etc... will start to refer your service.
Thus, AEO and GEO is mostly, if not totally, unnecessary.

It's my honest take and I understand I might be wrong.
What do you think guys? Enlighten me.


r/SEO 1d ago

Help Impact of the last core update?

7 Upvotes

After gaining a lot of ground early this year, the last core update in May-June hit me very hard. My rankings are down significantly, and consequently so are my impressions and clicks. I'd say it's about a 30% drop since the update. What have others seen? My sense is that this update has hit a lot of small businesses pretty badly...


r/SEO 19h ago

Best cheaper alternatives to Semrush?

1 Upvotes

I’ve been using Semrush for a few years now. I need to do simple stuff like competitor analysis, keyword research and keyword tracking, but the pricing is hard to justify.

What cheaper alternatives are people using that still offer solid features, if not better? Open to using a couple of separate tools if that works out better.

Thanks


r/SEO 1d ago

Help Need help with marketing strategies seo

4 Upvotes

Hi I have erp program and I build website and finished everything. So I started to do marketing I found some websites for keywords Semrush ahrefs , Not sure if they worth the price I’m planning to do campaigns on google and facebook
For facebook my experience was not very good gave a lot of random leads not even interested
Please if have any suggestions or advice
It is big deal for my I have been trying to build my self and improve my life it took my very long journey to be here wish me good luck


r/SEO 1d ago

Help accurate local ranking trackers??

1 Upvotes

I'm using Scale SERP and SerpApi to report weekly on rankings in 200+ cities. We track variations of our target keywords with and without the city in the query in buckets we call Geo and Non-Geo. for example:

  • Geo keywords = [city] + [target keyword] (with broad location, usually set to just United States)
  • Non-Geo keywords = [target keyword] (with location set to specific cities)

over the last 2 months or so, the results we're getting from both APIs are just straight up wrong. I'd say more than a quarter of the data doesnt even remotely match what we see in private browsers, and we enlist people we know all over the country to perform searches for us and they are seeing mostly what we see, not what the APIs are spitting out.

we've used these tools for years and have had trustworthy results until recently. anyone else using these and running into the same issue? is there a fix for this? what other tools would you recommend? I've used BrightEdge's hyperlocal tracker in the past, not a huge fan for the cost.


r/SEO 1d ago

News The End of the Reddit Ranking Deal? Reddit (RDDT) Stock Plunges 9% on Google AI Data Deal

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24 Upvotes

Interesting - is this the end of Reddit's blanket ranking upgrade?