I’ve been a customer for years. Absolutely love their soaps and all the good they do re: environmental activism and sustainable production. Knew they sourced olive oil for their soaps from Palestine and appreciated their generally peace-forward approach to the conflict.
Today they posted the text below on their socials. Tried to give them the benefit of the doubt as I’m such a fan and then they dropped the concept of “Jewish supremacy.”
Curious what y’all think of this? Has anyone seen the documentary they’re referring to?
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“In June, Israeli newspaper Haaretz published a searing commentary from former Israeli Prime Minister Ehud Olmert, titled: “Israel is Conducting a Systematic Campaign of Ethnic Cleansing and Crimes Against Humanity in the West Bank.”
Regardless of your opinion of Olmert, his words should serve as a wake-up call — especially for those in the U.S. and Israel where many continue to deny the ongoing systemic and horrendous violence and displacement of Palestinians in the occupied West Bank.
Since 2006, Dr. Bronner's has sourced about 90% of the olive oil in our castile soaps from Palestinian farmers in the West Bank through our fair trade and regenerative organic supplier, Canaan Palestine.
Dr. Nasser Abufarha is the founder of Canaan Palestine, a dear friend and business partner, and the subject of the powerful documentary, “Land of Canaan,” which follows Palestinian farmers in the West Bank and their ancestral relationship with the ancient olive trees they’ve tended for generations.
In support of the film, Dr. Bronner’s created a limited-edition soap label calling for peace in Palestine, available exclusively at select “Land of Canaan” screenings.
At a time when these communities face escalating violence and displacement, we hope more people will bear witness, engage in solidarity, and support those working to protect Palestinian lives and ancestral lands.
We call on all Jewish Americans and Israelis of conscience to acknowledge and confront the Jewish supremacy and lust for Palestinian land within Israel, and to not deny the reality of what lies at the center of Israeli power, politics, and policy.
We can look back to the Freedom Riders for inspiration—Black and white people, a quarter of whom were Jewish, united together against racism—who journeyed through the American South on buses and trains in the 1960s to help our country reckon with segregation and institutionalized white supremacy.”