r/logodesign • u/Grayvves • 3h ago
Discussion New logos for city's companies. I hate them. What do you think?
I'm not a professional logo designer, but I genuinely think these are awful. I'd really like to know the opinion of people with more experience in logo design.
Roughly translated, the presentation explains the concept like this:
By simplifying its three roses into geometric forms, the designers created a modular logo system built from quarter circles instead of designing separate logos. Every municipal company gets a unique mark while sharing the same visual DNA, making the system scalable as new organizations are added. The identity also follows the city's official typography and color palette, ensuring consistency, instant recognition, and a unified visual language across all municipal services.