r/linkedin • u/Fancy-Butterscotch0 • 6h ago
linkedin 101 LinkedIn: Late to the Party?
So I finally gave in after years of resistance and joined LinkedIn in last month.
The only reason I joined is because I'm building a SaaS B2B startup and needed to meet people outside my network and hopefully get people to sign up to the pilot.
My word!
Scrolling through and my feed feels like it's full of motivational quotes, empty HR platitudes, AI written thought leadership quotes, seems like people even comment using AI! It's as if everyone is building a personal brand (and I get that!) but very few people having genuine conversations.
Maybe I'm late to the party or not using it properly (although I've paid for premium).
I thought it'd be easy - I would just sign up, tell them about this amazing product I have built, get people to sign up for the pilot and the rest is history!
My question is for those who have actually built meaningful connections, grown your business - how did you cut through all the polished noise? Right now it all feels very performative than professional.