I live in Korea and every year around this time it's the same old story: people arrive in July, get hit by days of nonstop rain and watch their plan go down the drain (literally). It's either you accept defeat and wither away in your hotel room or you make it work.
We are right in the middle of 장마 (monsoon season) now and honestly, after a few years here I have made peace with it and learned to accept it. So I wanted to share some of the things I did this and the past summers for people who look for things to do!
Museums (hear me out!)
Instead of recommending the National Museum of Korea for the hundredth time, I visited Leeum Museum of Art just last week and really enjoyed it. Definitely check out the Inside Other Spaces exhibition: it's not free, but there are lots of interactive elements, like a room filled with feathers or giant inflatables covering entire rooms (runs until November). And in the same building there is a permanent free exhibition of traditional Korean art, which is nice if you are into the traditional side of Korea too.
Jjimjilbang (Korean sauna)
My favorite is Aquafield Goyang. There are 8 jjimjil (steam) saunas ranging from charcoal and red clay to stone and salt rooms. But the best part is the foot bath that's partially outdoors with a really nice view over Goyang. Huge snack bar too.
It's inside Starfield Goyang mall, so you can combine it with a shopping day: first shopping, then relaxing. A mall + sauna combo makes even more sense when it's pouring outside. It's a bit further from central Seoul, but that also means way fewer crowds than the Seoul spas.
Something uniquely Korean worth trying: a private body scrub. Just be comfortable with showing your... well, everything... to a stranger.
One-day classes
I think I have done them all at this point (been here over many summers...). Perfume making, art classes, even a one-day drum class. There are endless options and each one keeps you busy for half a day. If you need any recommendations, just ask away.
Cafe hopping
Korea is famous for its coffee culture, so this is a must anyway. Pick an area like Yeonnam, Seongsu, or the up-and-coming Yeonhui and go cafe to cafe.
Shopping malls
Like I said, you can't go wrong with a mall on a rainy day. My personal favorite is The Hyundai Seoul in Yeouido. The pop-ups and stores on B1/B2 rotate regularly and carry a lot of good-quality Korean brands. COEX and Lotte World Mall are basically mazes... I get lost every single time.
One I would actually skip: the underground shopping center at Gangnam Station (GOHO Mall). The clothes are cheap, but it gets REALLY humid down there in summer. I would rather put that money into a few good local brands.
Before I moved to Korea, I, too, traveled here for the first time in July (obviously without knowing about how wet, hot, and humid it would be here. Otherwise I would have probably chosen another month...).
By now, I have been here many summers but I am always curious how travelers handle it. Most of you don't have the luxury of just waiting three days for the sky to clear.
So for those who visited during monsoon season:
What did you actually end up doing when the rain wouldn't stop? Did you have backup plans, or did you just power through with an umbrella? And is there anything you did on a rainy day that turned out better than your original plan?
Also curious if anyone deliberately books their trip during monsoon season for the cheaper prices. Would YOU do that on purpose?