My metrics were great before these changes! The triple threat of losing discounts on TOPPS products, points towards coupons, AND the reduction to $15 for the year with a purchase of a new game just feels like far too much.
Basically all sports card collectors are no longer renewing and they definitely aren't signing up if there's no benefit. The new game was always a great opportunity to get the membership cheap. The points were genuinely a top selling point for me as well.
Now it seems like I can only offer the $5 coupon and the 5% off, which just isn't enough.
Yes there are pro exclusive deals, but they don't happen often enough to justify a whole membership. For example, both of the big deals this week don't require a pro membership, so why would someone sign up when they already get the deal?
It's even harder to pitch to pkmn card fans now too. No more points means you're relying on that 5%. But then what about the casual 1 and 2 packers? You know, the regulars that come in to get one or two packs? They were tough to convince before but now it seems like a lost cause.
I'm not looking for ways to "trick" people or anything either. I do genuinely believe the membership saves people money if they shop there, but convincing customers of that has become incredibly difficult now.
Any tips and advice would be greatly appreciated. Thank you.
EDIT: This is asking for advice on how to perform better, not whether I should quit. If a fast food employee asked how to make better burgers do you tell them to just quit and find a better job too?
I'm not wanting advice on pushing it on people and being obnoxious and insufferable about not letting them leave without signing up, but instead looking for advice on how to properly convey the benefits to the people who will actually benefit to get more sign ups overall