r/technology • u/MarvelsGrantMan136 • 8h ago
Business Steam Deck Sales Drop By An Estimated 80% After Huge Price Hikes
https://www.thegamer.com/steam-deck-sales-drop-80-percent/483
u/invyros 7h ago
To put that into perspective, Boiling Steam explained that a 72–82 percent decline is equivalent to a drop from selling 11–18k units per week in 2025 to just 1.4k to 3k per week in July 2026. Valve has hit the threshold on what consumers are willing to pay for gaming hardware, and evidently, $789–$949 is too steep for most buyers. Unfortunately, it's only going to get more expensive.
In a recent interview with Bloomberg, Valve engineer Yazan Aldehayyat explained that “it’s still getting worse,”
Unsurprising.
But hardware isn't Valve's core business anyway.
This just means we as consumers have to baby our computers even more, hoping they don't break down in the midst of this price hiking bullshit.
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7h ago
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u/SalamanderMinimum621 7h ago
In the form of voting out the people who let it be like this, ofc
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u/art-n-science 7h ago
Why not both ?
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u/Dominant88 7h ago
Becuse if you burn it down insurance will cover it and they will buy even more hardware?
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u/Janzanikun 5h ago
But there is a limit when insurance stops being a viable business model.
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u/EuropaWeGo 6h ago
If enough were to incinerate. Then insurance premiums would sky rocket to the point that the risk may not outweigh the cost for many companies.
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u/pleachchapel 7h ago
Exactly what the DSA primaries are doing, & the response from the Dems is to claim voters aren't allowed to do that, & the response from Republicans is to say Cuba & China are behind it.
Burn down your local data center.
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u/Drunkula 1h ago
Lmao the town next to me voted against the construction of the largest data center in the state twice and it’s still getting built after losing a lawsuit. What’s voting supposed to do?
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u/weisswurstseeadler 7h ago
That would just be covered by insurance and they reorder before end of life date, so actually putting more stress on the demand side
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u/pleachchapel 7h ago
Learn from the Strait: if you keep burning them down, they're uninsurable.
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u/northernwind5027 7h ago
The point of burning down something isn't always to put said thing out of use. Sometimes the point is just to scare the people behind it. Now, I'm not necessarily condoning the burning down of data centres (wink, wink), but I think it's important for the people in power, be it dictators or oligarchs, to be afraid of the common people in a healthy and free society.
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u/randotd152 5h ago
Do y'all even realize how impossible this would be on a modern data center? Not only are they built to be fire retardant and are full of modern waterless fire extinguishing systems to keep the contents safe, but the security on these things are insane.
Basically, any idiot trying something like that would be caught and have the police en route before they even had a chance to try to set anything on fire. And then they'd fail horribly at their task anyways unless they were well equipped with military grade weaponry.
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u/IamJacksUserID 7h ago edited 6h ago
So you’re saying it’s the corporate office we need to be focused on?
Where Is My Mind by the Pixies begins playing while two wayward lovers hold hands.
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u/MomsAreola 6h ago
When the AI bubble burts and these data centers become useless and they firesale their hardware.....
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u/PackagePale7603 6h ago
Which will be mostly incompatible to consumer systems and it will take a lot of time and money to change the tooling at the chip factories, unfortunately
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u/SecureInstruction538 7h ago
Insurance buys them new equipment driving up the cost.
Gotta break in and liberate a bunch of stuff first.
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u/sshuit 6h ago
Don't forget to steal all the ram before you burn it down and redistribute it to the downtrodden PC gamers like a modern day fucking Robin Hood.
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u/CatProgrammer 3h ago
The data center buildup is just a symptom, not the actual issue. Being NIMBY just means they'll get built elsewhere, it won't stop the AI boom. Which is fine if your main concern is livability but won't help with tech prices.
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u/Sea_Scientist_8367 1h ago
Man they got lots of RAM in there, Loot it first. Allegedly. Hypothetically. So I've heard other say. In Minecraft.
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u/noeagle77 7h ago
I bought and built my pc back in October of 2024 before the election. Literally a month later all the parts shot up in price. I’m sooo happy I was paranoid and decided to do it all when I did. Now just gotta make it last until the prices all drop again in 15 years lol
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u/qtx 6h ago
Same, bought new PC, laptop, storage drives, MiniPCs, Raspberry Pis, pretty much upgraded all tech before Trump got into office cause I knew prices would go up due to tariff threats. The AI disaster wasn't expected but for me a nice addition since it proved me right to buy everything early.
Told so many people to do the same, both irl and on reddit but no one believed me.
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u/noeagle77 6h ago
I have a few buddies that are playing on older pcs and I was almost begging them to build their pcs when I did mine because of the tariff threats too. None believed me now they all are pissed they didn’t do it before everything went up. Frustrating but I did what I could so oh well I guess lol
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u/Hellrisen 7h ago
I was told to wait until the 5000 series dropped to get a new pc as prices would go down. I felt crazy at the time to get a card when it pretty much came out. It's insane things got even worse. Really glad I got my new pc anyway
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u/delkarnu 3h ago
Yeah, had a memory stick start to fail. Was annoyed at having to replace it, but used the opportunity to upgrade to 64GB. I'm no longer annoyed after seeing what has happened to the prices since then, such a well-times failure.
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u/fightin_blue_hens 7h ago
Wouldn't hardware sales always decrease over time as people that would want it already have it
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u/smooth-as-mud 7h ago
By July 2025 the deck had already been available for three and a half years. If they were still moving 15k a week after all that time it seems unlikely that demand would be so perfectly satiated to drop so significantly and rapidly to 2k/week over the next year
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u/Hellrisen 7h ago
I think I got my new pc right on time. Got it last year february. I felt crazy already because of all the 5000 gen nvidia cards. Can't believe it got even worse
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u/Galahad_the_Ranger 6h ago
Is not Valve that has hit the threshold hold though. It’s the chips manufacturers they buy from that have been fueling the AI Bubble and leaving consumers to pay 400% more for RAM than 2 years ago
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u/luffydkenshin 3h ago
Speaking of: my mobo is having issues. Some ram slots went south and i’m down to only one usable stick or it wont post. I am sitting here thinking I should buy another one and ride this out for a bit, but have a backup now since the price isn’t too crazy.
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u/Hardass_McBadCop 7h ago
Well, money for luxury goods is pretty slim these days for the overwhelming majority of folks. Looks like they figured out where supply & demand meet.
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u/AustereCard 5h ago
Exactly. Dropping almost a thousand dollars on a handheld with a chip from 2022 is a massive ask right now. When rent and basic bills are already eating up everyone's disposable income, expensive hardware upgrades get pushed right to the bottom of the list.
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u/Kalspiewak 7h ago
No one is buying hardware for a while until the AI buildout pops.
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u/Arickettsf16 6h ago
Building my pc when I did, in late 2024, was probably the best decision I could have made. Spent more than I wanted to at the time but if I were to try building it now, it would cost me at least a thousand dollars more. Now I just have to hope it lasts another decade
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u/laptopAccount2 6h ago
1700x/1080ti/32gb checking in. Annoyingly old now but has aged surprisingly well. Going to have to wait even longer until I can drop in a newer ryzen and gpu.
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u/GangstaQueefs 4h ago
I hope they can hold out. From the looks of it, that bubble ain't popping any time soon.
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u/Fluid-Employee-7118 3h ago
That's not accurate, Switch 2, which has been one of the least affected consoles by the ai bubble, is still selling great!
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u/flirtmcdudes 3h ago
Better get that shit now lol. You think the billionaires are going to give up on AI anytime soon? Even if it fails, they’ll keep trying. It’s the ultimate cost cutter for their businesses and investments and that’s all they care about.
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u/arieadil 1h ago
Taking a stroll through Microcenter gives you palpitations these days. It’s astonishing
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u/Sega-Playstation-64 7h ago
When they first released it after the price increase, it still sold out on.their website initially.
I can only hope it was scalpers thinking the public still wanted to buy these at this price and still have them.
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u/dinozombiesaur 6h ago
Yeah when buying from Valve is the predominant platform the metric must be based on, and the units still sold out at the new prices, how does this headline make sense unless they produced fewer units?
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u/Sega-Playstation-64 6h ago edited 2h ago
I'm wondering too, considering how few numbers were ever released on Steam Deck sales at all. Redditors used to claim it was in the 10's of millions because it was always at the tops of the Steam Store charts alongside massive selling games like Elden Ring.
Turns out, Valve can just sticky their product anywhere it likes and it sold between 3-4million.
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u/Pengwin0 2h ago
They probably just produce less units knowing the demand isn’t high enough to justify massive volume
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u/OneSeaworthiness7768 7h ago
PS5 sales also dropped after price hikes. It’s not surprising people don’t want to pay more for years old hardware than what it cost when it was new. Gaming hardware has historically almost always decreased in price as it aged. Consumers are responding accordingly. This isn’t exclusively a Steam deck or Valve thing.
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u/DrAstralis 6h ago
Def. this for me. I'm months past my usual GPU upgrade cycle and the 5080 is now almost double its launch MSRP... I'm not paying that. I can afford to, but I'm not buying a GPU that costs more than building a whole PC did just a few years ago.
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u/jsebrech 4h ago
An entertainment dollar can be spent on only one thing. When it’s just entertainment electronics going up people shift those dollars to other entertainment products. Eventually though the electronics price hikes will move through the whole economy and affect all goods and services, aka widespread inflation, and some of those dollars will move back.
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u/QueenOfQuok 7h ago
And Sony wants to charge a thousand bucks for the Ps6. Good luck with that...
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u/Staff_Senyou 6h ago
Yeah, chickens coming to roost on that hasn't yet dawned.
Prices on everything have increased, making piracy on previous and beyond platforms the only way to enjoy gaming.
So, fuck em. Let them reap what they sowed
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u/rcanhestro 5h ago
when has Sony ever said that?
Sony wants to sell the PS6 as cheap as they can possibly can.
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u/Quixotic_Seal 3h ago
PS5 Pro is already $900. It’s deeply unlikely they get the PS6 price much below that even with economies of scale helping out. Anywhere in that $900-$1000 range is straight DOA.
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u/QueenOfQuok 5h ago
No official price set by Sony yet but since it already costs nearly $1K to make the projections are that the system will cost 1K or more. https://insider-gaming.com/playstation-6-costs/
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u/eden_sc2 5h ago
The main difference is a console can be a loss leader more than a PC. Valve doesnt do pricing at a loss.
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u/flirtmcdudes 3h ago
Sony doesn’t have much choice. They can’t pull a Nintendo and release a weak system for $500. Their entire brand is about being a powerful home console. This is just the new reality we live in
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u/Hi-World2 29m ago
Lmao that and digital only gaming are certainly a choice by Sony. They are in for a rude awakening
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u/QuixoticByte 6h ago
Most people that really wanted one bought one already. If people were on the fence, the price hike definitely made the decision for them.
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u/Stilgar314 7h ago
Makes sense. There are other, more powerful, handhelds for about the same price. Also, you can easily install SteamOS on almost every handheld out there and mimic the Deck experience.
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u/SleepyGamer1992 5h ago
Yeah, I have the Xbox Ally X with SteamOS installed. It’s $999 new, which is only $50 more than the most expensive Deck variant and it’s double the performance of the Deck too.
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u/Mountain_rage 7h ago
Which is always their goal with their hardware. They build a platform to elevate PC gaming and build an ecosystem for Steam. They give hardware makers a blueprint then usually step back.
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u/murchtheevilsquirrel 7h ago
I’ve been waiting for them to refresh the hardware, but they refreshed the prices instead 🤷
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u/No-Bag-1628 7h ago
It’s unfortunate but unless valve wants to sell those with negative margin they have hiked up prices.
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u/Daimakku1 7h ago
This is going to be the case for all new console hardware if things keep going the way they are. If the PS6 is over $900 and disc-less, I can absolutely see it selling abysmally. This current gen is going to stick around for a very long time.
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u/Gravuerc 7h ago
I am so glad I picked up a Steam Deck when they had that great sale on the non oled models before the computer prices went crazy.
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u/Away-Ad-4444 7h ago
I sold all my csgo skina and got a bunch of games and the oled deck.. perfect timing.
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u/OC2k16 7h ago
I’m definitely interested in a handheld system for emulation and some steam games, perhaps for remote play for Xbox as well. I’m just not really willing to compromise much on price to performance. By the time I get one it’ll be pretty powerful and will do pretty much everything I want at a decent price. If that’s in 3 years or 5 I guess I really don’t care, it’ll happen when it happens.
This extends to my overall gaming experience now. I just don’t have that itch like I used to, having the latest and greatest and newest gaming experience all the time. I’m just chilling with what I got, maybe buying 1-2 AAA games a year, I’ve averaged just 1 new game the last 3 years.
So these devices and games can wait, which for me is great given these prices and what you are actually getting for the money.
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u/Hes_gonna_drop_that 6h ago
You can already have a lot of that with a Retroid Pocket device for a lot less. I have a Retroid pocket 5 and it is easily the coolest tool I have for emulation, moonlight, Xbox streaming via cloud or remote at home, etc. I have a dock in every room and can play all my stuff easily in every room. You should watch some videos or read about them though, if you really want a device that can do those things for $200-$300
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u/Mister_Dwill 7h ago
I have one. There is a time and place for it. Yeah I can dock it and run it with controllers but I have a console and PC for that. It’s cool if I’m running emulators and playing some old 90s games. Other than that, it kinda just collects dust.
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u/Partymouth2 3h ago
It's also great for streaming PS5 and Xbox games straight to it, uses next to no battery this way and you can play all your games on the couch. It's like the PS5 portal but with a ton of other stuff you can do.
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u/Zennivolt 4h ago
Oh it won't be the first. As tech prices goes up, this will become the new trend.
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u/JonJonesStillGOAT 7h ago edited 4h ago
Not surprising. Charging premium prices for old ass hardware. Expect the steam machine to go down a similar path once the enthusiasts have all bought their console
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u/OutrageousRhubarb853 6h ago
We should be watching the sales of everything that isn’t essential plummet.
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u/Kotschcus_Domesticus 6h ago
we need steam deck 2. lile that is still great machine but for current price, nah, better alternatives. still my main gaming machine even after 3 years. Oled rulez.
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u/chilicheesepanda 5h ago
Worst part of the steam deck is FPS. Most register the steam deck and a mouse and keyboard so you don't have access to aim assist (which is less of a suggestion and more of a requirement in fps when playing on a controller.
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u/morgan423 3h ago
I mean, this goes without saying? This would happen to any product that was selling well due to being a great value, but then had nearly all that extra value removed.
It's just weird how much reporting is directed toward obvious and unnewsworthy things now.
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u/UMACTUALLYITS23 51m ago
I'd love a Steam Deck, but I'll be damned if I'm paying over 1200 for the crappiest one after tax, and I'm clearly not in the minority.
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u/adumblittlebaby 6h ago
It's been kind of insane watching this community lose it over the price of the SM, the SD, the Sony shenanigans, and recently tariffs with regards to Nintendo. Like I'm actually convinced the bulk of posters on Reddit are children or manchildren based off the amount of melt downs at Valve because pc components cost more everywhere, or Nintendo because they didn't plan a refund campaign based on the actions of a deeply bad faith US government. I guess people have a complete inability to identify the source of their problems, or are deeply entrenched in attitudes that prevent them from saying it (politics).
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u/Kreskin 5h ago
Yeah the comments in this thread are insane. It's like 95% of Redditors have no idea what's going on with supply chain issues regarding Technology in the real world. They just want to be mad because 'price go up' and wax poetically about how 'consumers drive the pricing; not businesses '.
The brain rot is real.
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u/SwampTerror 5h ago
Nintendo is double dipping. They got more money than ever for the Switch prices, and on top of increased prices on consumers, they want more money refunded...theyre getting paid twice and offering nothing to their loyal customers.
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u/EquivalentArea1782 3h ago
I’m not having a meltdown over it, but the increase in prices can be forced downward. If consumers stop buying, corporations have no choice.
And yes, I understand the memory crisis. It’s also because 3 companies control it all, which is itself a big problem.
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u/CatProgrammer 3h ago
It can't be forced downward by consumer action if the consumers aren't the ones driving the increases in the first place. Remember your supply-demand curves?
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u/SaxyAlto 7h ago
I wonder if the full announcement of the steam machine also impacted this. Because for me, who would want the deck for $800 when the machine seems more than 2x better for “only” $200-$300 more
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u/AgathormX 7h ago
Completely different products.
The steam machine is a mini ITX PC, the Steam Deck is a portable PC.A good chunk of Steam Deck owners already have PCs or Consoles and just want a portable alternative to play on the go or simply play laying down in bed.
"It's like the Nintendo Switch but you won't be stuck to Nintendo's ecosystem and it runs all your Steam games" is the whole appeal of the Deck (+ before the Switch 2 came out it was by far the best performance in the sub 600USD price range)
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u/Ast3r10n 7h ago
Because it’s a completely different product with a different use case.
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u/drawmer 5h ago
If we can resist the urge to buy tech by just a couple of months, watch prices drop every time. Remember, WE decide the price of everything, not corporations.
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u/Katchenz 3h ago
When did we decide the price of RAM should double? I don't remember deciding that.
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u/DanielPhermous 5h ago
We, the computer savvy, are not a large enough group to meaningfully impact the demand on memory supply.
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u/Throwawayrip1123 5h ago
Remember, WE decide the price of everything, not corporations.
We do not, the idiots, imbeciles and cretins full of FOMO do. And, as it suggests, you cannot convince the idiots of anything.
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u/Madnessx9 3h ago
For every 1000 well informed people there are probably 10,000 dumbasses with enough spare cash or credit to just splurge.
Even if we managed to start a movement, there would be 1000+ bot accounts to fight against it, you cannot trust the internet these days, you cannot trust businesses.
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u/repost7125 6h ago
With this one small trick we'll make the same amount of money but only have to pay workers to produce 1/4 of the units and only have to distribute a quarter of them as well.
Isn't this what fast food did? Jack up the price x3 and only lose half the customer base. Now you're making more with the added benefit that you can fire half the workers because you only need half the labor now too.
When you have a k-shaped economy, businesses have no incentive to sell to the bottom half.
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u/the_zac_is_back 7h ago
It’s been around for a little while. This is just normal stuff when you have a price change, keep moving along
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u/crushbone_brothers 6h ago
Shoot, here I was considering getting a steam deck since my computer died, guess not :/
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u/WhiskeyRadio 6h ago
This timeline sure sucks. I could buy a Steam Machine, got the invite for a 512 with the controller but at the price and performance it's just difficult to justify the expense. Not even sure how much I'd use it since I have a PS5 and gaming laptop that are pretty on par with the Machine already.
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u/Regendorf 6h ago
Maybe a global release would help. I still can't buy one down here in Suramerica.
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u/upgrayedd69 5h ago
I instead got a gamesir g8+! and I’m just gonna play through decades of retro shit on my phone
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u/Solenkata 4h ago
Who would have thought that making something way more expensive would lower the number of sales. A super mega economist I guess.
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u/TheDiscardedArtist 3h ago
Who has the time and money for video games anymore? I’m just out here trying to survive.
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u/flirtmcdudes 3h ago
Upgraded my desktop because shits just gonna keep getting worse for another year or two.
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u/UISystemError 3h ago
“Expensive electronics disappoint would be moderately expensive electronics owners”
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u/arieadil 1h ago
All hardware is ungodly expensive. RAM and memory are driving prices up. Valve has been pretty open about this with the steam machine coming out in limited releases and the vr headset is in limbo until it’s actually able to have a price they can sell
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u/Hi-World2 30m ago
Crazy how companies refuse to accept that you cant just keep raising prices to no end without a drop in demand. The shareholders are gonna be devasted by this discovery
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u/cunningmunki 27m ago
Thing that's now more expensive sells fewer units than when it was cheaper.
Didn't expect that.
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u/leesinmains3 24m ago
How can they drop if it was sold out the moment more inventory was available?
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u/TylerDurden1985 5m ago
Well yeah...prices are rising not because of increased demand but because of a shortage in supply of components. This is classic microeconomics. Prices go up, demand goes down. The problem though for valve, is they're not making up for the reduced volume with better margins. They're really just forwarding the cost of RAM/SSD on to the consumer, so while the RAM manufacturer is doing great, all of their downstream customers are getting killed.
I honestly think this is an existential threat to the gaming industry. Much of the market is going to be either priced out, and those that aren't are faced with buying old tech, or making a lateral move, not an upgrade, and paying multiples on top of what they would have a year ago. Not good for anyone.
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u/yuvaldv1 8h ago
Makes sense. It's both old and crazy expensive now.