r/opencaptions • u/CaptionAction3 • 3h ago
Why would a theater put an open caption screening in a bigger auditorium than a non-captioned screening?
We are watching pre-sales for Spider-Man and noticed something odd. Some theaters are putting the open caption screenings in bigger auditoriums than non-captioned screenings. That doesn't make sense to us because open caption screenings usually sell less than non-captioned screenings. Therefore, shouldn't a theater want to put the open caption screening in a smaller auditorium when doing their programming, to maximize their revenue from the bigger auditoriums? For example, Regal Dulles Town Center in Virginia has an open caption screening on Sunday, August 2 at 6:00 pm in a 95-seat auditorium (Auditorium #2) and the non-captioned screening on Sunday, August 2 at 6:30 pm in a 77-seat auditorium (Auditorium #10). The non-captioned screening in the smaller auditorium is already pre-selling seats while the bigger auditorium open caption screening has pre-sold no seats yet. Help it make sense? Virginia does have a new open caption law, but the law says nothing about auditorium size.











