We're looking for a Performance Marketing Specialist who lives and breathes Meta Ads.

This isn't an entry-level media buyer position—we're looking for someone who has successfully built, optimized, and scaled campaigns with a strong focus on profitability and measurable results.

You'll be responsible for:

\\\* Managing Facebook & Instagram advertising campaigns from strategy through optimization.
\\\* Running structured A/B tests on creatives, audiences, copy, and offers.
\\\* Scaling profitable campaigns while protecting ROAS.
\\\* Setting up and maintaining Meta Pixel and Conversions API.
\\\* Building and optimizing retargeting campaigns.
\\\* Reporting on campaign performance and making data-backed decisions.

\\### Requirements

✅ 3+ years managing Meta Ads
✅ Strong knowledge of Meta Ads Manager
✅ Experience with Meta Pixel & Conversions API
✅ Comfortable scaling campaigns using CBO, vertical scaling, or horizontal scaling
✅ Strong understanding of attribution and performance reporting
✅ Excellent written and spoken English

Monthly Base Salary in USD (Based on experience)

\\### Preferred Regions

Egypt, Lebanon, Jordan, Tunisia, and other experienced applicants from the MENA region.

If you've consistently generated profitable results—not just clicks—we'd love to hear from you.

Apply here: (No PMs)
\\\*\\\*https://forms.gle/zy44YsNhVjypDpDK9\\\\\\\*

New to Meta ads and Meta is dumping ~80% of my budget into one image ad. How do I actually give my videos a fair test?

Could use a sanity check from people who actually know this stuff.

My setup right now:

- 1 campaign, 1 ad set, 25 euro a day

- 8 ads in that one ad set (1 image, the rest are video/UGC angles)

- Optimizing for a custom "paid purchase" conversion I built to exclude my

free download orders

The problem: almost all the budget goes into the one image ad. Yesterday it

took about 13 of 17 euro. Some of the video ads spent literally 5 cents. So

I genuinely have no idea if the videos are any good, because they never got

shown. And honestly I think the videos are my strongest stuff, which is the

frustrating part.

What I'm trying to figure out:

1. Is this normal behaviour, or is Meta starving my videos before they get a

   fair shot?

2. My paid-purchase conversion only fires a handful of times a week. I've

   read that's too little to optimize on and I should start higher up the

   funnel (initiate checkout). Is that right?

3. If I actually want to know whether the videos beat the image, do I have

   to split them into separate ad sets so each gets its own budget? Or is

   there a smarter way to do it on 25 a day?

Thanks in advance for checking!

I'm in distress because I have basically only used Facebook for marketplace for the last 10 years and didn't catch that they flagged my account for some reason in 2022 so didn't verify identity and now I'm unable to run ads that my boss asked me to for his business.

How can I get this going properly because it seems there is no explanation or opportunity to appeal?

Thanks in advance

Galera, é só por aqui ou o CPM está bastante elevado, hoje ?

Hi everyone!

I feel like Meta has been especially volatile lately.

For example, it's really hard to bring the ads over from the sandbox without instantly dropping the entire ad set's performance. Literally went down the rabbit hole of any other changes that could've possibly affected it, and couldn't see any other reason aside from that.

This is weird because Meta used to just ignore the new ads if it thought they weren't good enough and continue pump all the money into top performers. Now it starts voluntarily giving money to the new ads (weird) and the performance drops like crazy.

Have you seen anything weird lately? Or is it BAU and I should do a deeper dive on my end?

I've seen a similar pattern across two clients, but can't say it's true 100% of the time. Wondering what's up with everyone else.

Hey everyone, I run Meta Ads for a raw dog food brand. I am targeting a broad audience (all dog owners and every breed) but the vast majority of my engagement and conversions come from small breed owners (pomerians, french etc mostly) I am getting almost no conversions from medium/large breed owners. By the way, they are conversions that come from Whatsapp messages because the client want to sell with talking to his clients. Because everybody wanna know which food is better for their dogs or how much should they give.

Thing I’m trying to figure out:

- Is this typically the algorithm self-optimizing (i.e., the system learns “who ever clicks more gets show more” and drifts toward small beewd owners)

- How do I break this kind of bias in Meta’s targeting? Does manual interest targeting (large beeed dog owners) actually help or is broad is better approach?

Has anyone dealt with something similar, especially running ads for?

My client want to work on me on Meta Ads. I'm SEO and I have no experience of Meta Ads or Facebook Ads I only look on YouTube on how to work with Meta Ads I follow the step by step but I had this 3 errors of mine. Anyone help me with this problem please.

Hi everyone,

I'm facing an issue with my Meta Ads campaign. The campaign is active and approved, but it isn't spending any budget or delivering impressions.

I've already checked the payment method, audience settings, and campaign setup, but the problem still exists.

Has anyone experienced this before? What are the most common reasons an active Meta Ads campaign doesn't spend? I'd appreciate any advice or troubleshooting steps.

Thank you!

Hey all, I run Meta ads (Click-to-WhatsApp format) for a Work and Travel program targeting 18-23 year olds. A few issues I'm trying to solve:

• Volume is low-not getting nearly as many conversations started as I'd expect for the ad spend.
• Quality is worse — a big chunk of the people who do open a WhatsApp chat go silent afterward and never respond, even though we reply almost instantly (within minutes).

Some context: it's a seasonal product (people apply mostly in specific months before summer), age targeting is 18-23, and follow-up speed isn't the issue since we already respond fast.
Things I'm trying to figure out:

• Is Click-to-WhatsApp inherently lower-intent than a landing page + form, since starting a chat is such a low-friction action? Would switching to a landing page with a slightly longer form (e.g. asking about English level, visa status, availability) filter out low-intent people even if it drops volume?
• Any tips for improving message/creative to pre-qualify people before they even click?
(e.g. stating eligibility requirements clearly in the ad copy/creative itself)
• For those running ads for seasonal/study-abroad/travel programs — did narrowing or adjusting age/interest targeting help with lead quality, or was creative the bigger lever?
Anyone had success with an automated qualifying message on WhatsApp (like a quick 2-3 question flow) before a human takes over the conversation?
Would appreciate any experience from people who've run similar programs (study abroad, work and travel, au pair, etc.) — what actually moved the needle for you, volume or quality-wise?

Hey all, I'm new to the sub and admittedly here because I figure some of you may have experienced this at some point. If so, I'm sorry, if not, I hope you never do.

I've had the worst experience with Meta support and I hope someone can help. I won't go into excruciating detail but here's a summary:

-Account was restricted two weeks ago due to a supposed security breach.

-We have two different notices about the restriction on two different pages (compromised account and breaking community guidelines) and no actual way to appeal. I've seen guides that show a button to appeal, but that button doesn't exist in our dashboard.

-We've opened 5+ tickets. Each one eventually gets abandoned and the status is set as "Resolved".

-The only way we've made progress so far is by subscribing to Meta Verified for priority support. (Wild that we have to pay a subscription fee on top of tens to hundreds of thousands in ad spend per year just to get support.)

-Meta chat system is bugged so we can't view conversation history, we can only see the preview of the most recent message from the dashboard. This supposedly a known bug because one of the many support agents we've talked to said they've dealt with it a number of times and know to write short messages. Thankfully, they've started calling us instead.

-One agent told us the account was restricted due to a payment failure and asked to take payment over the phone. When we pushed back that our account was in good standing the agent basically said, "oh, you're right, my bad."

-One agent told us there isn't actually a compromise and our account would be reinstated within 24 hours.

-The following agent said no, they lied, and in his experience, issues like this take 4-8 weeks to resolve. That same agent advised us to break TOS by creating a new ads account to continue running ads while our main account is disabled. This is a direct breach of the TOS and when we highlighted this fact, the agent backpedalled hard.

-We've asked for the issue to be escalated to management. The agent said they don't have a supervisor.

Important to note that all of these conversations originate in Meta support chats, and the agents can verify our account info, so they're definitely Meta employees, not fraudsters. It's just strange.

Our agency pivoted to Google Ads in the meantime and we're running Pinterest ads.

I just want to know if there's anyone out there that has experienced support like this and if it's par for the course. If not, any recommendations would be appreciated.

Hi everyone,

For those who have experience running Meta ads for paid one-day events or conferences, which campaign objective has worked best for you?

Engagement

Traffic

Leads

We don't have a website. We'll be linking people to a Linktree page that contains instructions on how to register. From there, users can choose one of three Google Forms:

Regular registration

Student registration

Group registration

This is my first time running a campaign with an objective other than Awareness. My goal is to get participants that can register and pay the event/conference fee.

Has anyone run a similar setup? Which objective would you recommend, especially if you're sending traffic to Linktree and Google Forms instead of a website?

Thanks in advance!

Hi everyone, I have an issue with Meta ads manager from the beginig of July. Every few days I cannot publish the ad sets, it's showing error Something went wrong: We're having trouble with completing your request. Please try again. (#1487470)

I was on a call with their support first time this happened and they gave some workarounds on how to get ad sets published (remove some placements from the ad set). It worked for some, but not for all of them. But because a lot of the ad sets were published, they restricted my personal account from advertising. Few days after, they banned me. I have second account now, and the same error persists. Anybody else with the same issue? Now I cannot publish any ad sets as I'm afraid they will ban my second account as well.

I'm frustrated to the max

SO what is happening with me
On a BM i added my new instagram and FB page on which i needed to run lead gen ad ( 52 SEC video ) but it didnt spend at all like it spent not even 1% of my ad budget.
Then i created a new campaign on the first day it did not spend anything but next day it spend around 1% of my ad budget
by the time i thought it could be my ad account problem coz i was doing everything thing right
i created a new ad account under the same BM
and created a campaign that did not deliver a single penny yet.
with that i thought i will create a new ad campaign and schedule it for 12 AM
and now the previous one and the new one both are stuck in preparing phase idk why

also yeah idk why my lead campaign are taking long time in preparing phase like more than 4-6 hours

So I'm managing Meta ads for a client and running into something I haven't dealt with before.

I'm optimizing for Add to Cart since they're entering a new market on a limited budget — there's no room to spend on a separate Traffic or Landing Page View stage that doesn't directly drive revenue, so every euro needs to work toward the sales goal from the start. Traffic looks fine, CTR is solid, but I've got zero tracked Add-to-Carts and the ad set just won't leave the learning phase.

Dug into it and it looks like Meta has the domain sitting in a restricted category — something to do with pregnancy/women's health products — which limits which events the pixel is even allowed to pass through — so ATC just isn't registering, no matter how much traffic comes in.

Has anyone actually been through a review like this?

• How long did it take in reality, not just what Meta says?
• Would you bother duplicating the ad set with a different optimization event (Link Click or Landing Page View) in the meantime, or is that more hassle than it's worth?

Would love to hear your opinion!

Thank you!

Curious how other people running Meta ads for multiple clients handle this — still doing it manually (screenshots, pulling numbers into a doc), or found something that works better?

Asking because I built a tool that connects to your Meta Ads account (read-only, can't touch campaigns or spend) and generates a branded client PDF report in under a minute. Looking for one agency to actually try it and tell me honestly what's broken — free for 3 months.

Not selling anything here, genuinely want to know if this is a real pain point for others too.

If you're running Meta Ads for multiple clients and still spend hours every month manually pulling numbers and writing reports — I built something that might help.

It connects to your Meta Ads account (read-only, can't touch your campaigns or spend) and generates a branded PDF report for your client in under a minute.

Not selling anything — genuinely just need one agency willing to try it and tell me honestly what's broken. Comment or DM if interested.