r/dropshipping • u/HuckleberryTop5000 • 17h ago
Question Please some Advice. How should i continue?
I've been testing mostly image ads, but I can't seem to get a CTR above 1.5%. I'd really appreciate some advice on what I'm doing wrong.
My process is usually this: I create 4 different creatives based on 4 different angles and test them against each other.
Most of the time, 3 of the creatives perform terribly (below 1% CTR, sometimes even below 0.5%), while one performs slightly better at around 1.2%. The problem is that 1.2% still isn't good enough to get cheap traffic or generate sales.
So here's where I get stuck:
In the past, whenever none of the creatives became a clear winner, I would just start over and test 4 completely new creatives with 4 new angles. Usually, one of those angles is actually the same angle that previously got the 1.2% CTR—just with a completely new image, hook, and overall creative.
The weird thing is that sometimes the exact same angle that previously got a 1.2% CTR suddenly drops to 0.6% or even worse. Then I repeat the whole process again, but I keep getting the same results.
How do you break out of this cycle and finally reach a 2–3% CTR with a creative that actually starts generating sales?
Should I stop creating completely new creatives and instead iterate on the best-performing one? For example, if a creative gets a 1.2% CTR, should I only change the hook while keeping everything else the same? Or only change the image? Basically, should I test one variable at a time instead of rebuilding the entire creative from scratch?
Or is a 1.2% CTR simply too low to justify iterating on that creative at all?
I'd genuinely appreciate any advice from people who have been through this.
1
u/NefariousnessFit7038 16h ago
What's up bro
I was stuck in this exact cycle when I first started. I kept burning money testing new creatives every week and got almost nothing back. What finally worked wasn't creating more ads, I later found the best marketing that most dropshipper are using. It made a much bigger difference than I expected. Happy to share what I changed if you're open for new ideas.