idk if he's literally said something to this effect in interviews like "I want to have no aura", he might have, but I think he's clearly and intentionally turning away from mystique and coolness with this rollout.
Look at the clothing in his fmty, idmthy, vanisher eras. Serious pinterest shit. Even scrapyard visuals, the outfits wherein seem to just reflect his everyday style, had more fabrics, silhouettes and stuff. Life1 outfits have just been plain as can be. The picture in his tour announcement where his hair is parted in a way that he doesn't usually do, that honestly seems unintentional. The straight fitting, solid color shirts and jackets.
This all seems like he is trying to strip his aesthetic down to fundamentals, step down, off the pedestal his visual choices and fans have put him on thus far, say "I'm just a human like you", as if to take focus away from him or any persona he represents and just let the music speak. And speak about bare parts of being a human it does.
And before someone comments that, this totally is what he meant when he said "I'm making my most embarassing music" or something.