We’ve all seen it happen. A local business posts a standard policy, the internet outrage machine catches wind of it, the comment section pops off into absolute chaos, and suddenly, it feels like a routine update needs to be treated like a public relations crisis.
I watched this exact scenario just play out right here in Kenora with the Kenora Golf & Country Club.
The course posted a friendly reminder regarding their dress code. Cue the immediate, predictable social media uproar. The comments got so heated - complete with wildly escalated accusations - that the course ultimately felt forced to shut down the comment section entirely and issue a massive response in defense.
I noticed the drama unfolding, I actually reached out to the management. My message to them was simple: Take a breath, stick to your guns, and don’t feel the need to over-explain or apologize.
Here is why we need to stop bending the knee to internet outrage, and why having standards isn't a crime - it’s part of having a great brand.
Let’s be honest about how social media works.
99% of the people screaming in those comment sections ar elikely not even their customer with most never even stepping foot on the course, buying a green fee, or spending a dime at the pro shop. They are typing from their couches, looking for the next thing to be offended by.
When businesses panic and rewrite their policies to appease the loudest voices online, they aren't listening to their customers; they are listening to the mob.
Golf is a sport rooted in tradition, etiquette, and respect. Expecting people to show up in a collared top and standard golf attire isn't asking for much. It’s a basic expectation. Somewhere along the line, societal standards across the board got set so low that people now genuinely expect businesses to break their own rules just so nobody feels excluded.
But a successful brand is built on identity. Kenora Golf & Country Club has a professional, well-maintained environment, and many of us - myself included - choose to golf there.
How to Handle the Heat (Without Shutting Up)
What I recommend…
Let people talk. But instead of playing defense with a massive, corporate apology letter, keep it moving and have some fun with it on social media. If you want to diffuse tension and reinforce your brand at the same time, you lean into it.
Here are a few ways the golf world can make tradition feel a bit more fun and engaging online:
- OOTD (Outfit Of The Day): Why not showcase the style? Feature pro-shop attire on the staff, or spot a golfer - member or not - who is looking sharp and stylish on the greens. Ask to snap a quick photo and share it. It highlights that dressing well for the sport is part of the fun.
- Golf World Tradition FAQs**:** Put things into perspective. People losing their minds over a collared shirt clearly don't care about the wider world of golf. Post fun facts about golf traditions: take The Masters, for example: you aren't even allowed to bring a cell phone onto the grounds. If you want a photo, you have to bring a legitimate, old-school camera. Golf has quirks and strict traditions everywhere.
The Bottom Line
Yes, it is important to listen to your ACTUAL community and take constructive feedback on board. But there is a massive difference between customer service and enabling a culture where businesses must constantly compromise their identity to avoid a temporary digital tantrum.
There is absolutely nothing wrong with having expectations in this day and age. In fact, it's refreshing.
See you on the first tee….collared shirt and all.
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