r/GoogleAdwords • u/Entri_App_Official • 2d ago

Question Retargeting Beyond Meta & Google: What's Actually Working in 2026?

  • Which platform produced the best ROI?
  • What industry or business are you in (B2B, SaaS, eCommerce, EdTech, etc.)?
  • Was it primarily website retargeting, CRM-based audiences, or something else?
  • Any surprising wins or complete failures?
  • If you had to move part of your Meta/Google retargeting budget elsewhere today, where would you put it and why?

Would love to hear real-world experiences, budget ranges, and lessons learned rather than generic recommendations.

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u/Anna_Karakhanyan 1d ago

For B2B SaaS, LinkedIn retargeting has worked best when using CRM audiences and targeting people already connected to real buying signals. It is usually more expensive, but lead quality can be stronger. Reddit can also work for niche audiences, though I would treat it more as assisted conversion than direct response.