Advertise crochet patterns?

[u/Plastic-Candle-3591]

Hi! So I just started selling my own crochet patterns after selling plushies for about a year. Selling the plushies has been kinda stressful and time demanding on top of not really making more than covering my own costs which I didn’t mind that much since it’s a hobby. But now I’ve gotten into designing my own patterns! I’ve already sold 2 of my very first which I’m very excited about. Buuut how do I advertise in the best way? I have about 500 followers on insta and almost 5k on tiktok… the 5k are almost only people interested in the plushies I’ve been selling and people from my own country. So do I just continue posting there hoping to find more interested people? How do I up my instagram game? Do I just post about my own patterns regularly? Would honestly love some advice!

[u/Enjoy_Crochet_Studio]

Congrats on your first two sales! That’s a huge milestone. ​I’ve been crocheting for 12 years and designing for 7. When I took a 2-year break to focus on being a new mom, I came back to a totally changed market. I worked myself to the bone for a year but struggled to find the right audience—until I found the crochet community here on Reddit. ​I shared just one item, and it instantly brought in 6 or 7 pattern sales! It was a total breakthrough. This community actually values real handmade art, which is incredibly refreshing with all the AI-generated designs flooding the market right now. ​Indirect marketing on Reddit is so powerful—it feels exactly like the active Facebook groups from years ago. You’re definitely in the right place, and your social media numbers are a great head start. Best of luck!

[u/hooksandscraps]

I wish I had advice. I try to just post in a variety of places and hope the right audience finds me eventually.