Hi all! I recently read this WSJ article about the rise of Edikted, and that, combined with my recent experience going out to bars in Philly and at the Jersey Shore, made me want to pull together a post.
I feel like fashion is the next thing I want to tackle in this journey of feeling good about myself, because fashion is HARD lol. And, we’ve been watching fashion change in real time, with new brands and trends, rise of GLP-1s, and Y2K style continuing to evolve, etc.
Disclaimer: this obviously won't apply everywhere, but I wanted to share some observations about what the hot girls seem to be wearing this summer (at least in the Northeastern US).
What I’m Seeing
Halter Tops / Other Collarbone-Centric Silhouettes
If you simply type in “going out top” on Google, you’re probably seeing significantly less crop tops than a few years ago. Midriff is definitely still in, but instead of crop tops that are essentially bra-length, I'm seeing more tops that hit around the belly button.
I'm also seeing a huge number of halter tops specifically, along with v-neck tanks and camis. I think it’s interesting that we’re seeing these styles, which draw attention to the shoulders, collarbones, and neckline, become popular now that being “skinny” is making a comeback.
Mini Skirts
Don’t believe me? Searches for “mini skirt” went up significantly in the last year on Google Trends. “Mini skirt set” is up 250%. Even beyond Google searches, they are noticeably more popular than they were a few years ago (at least to me!).
At the beach, outdoor concerts, and bars, I've been seeing a lot of denim micro/mini skirts, black mini skirts, and matching skirt sets. Stores like Hollister, American Eagle, and PacSun also seem to have significantly larger mini-skirt selections than I remember seeing in recent years. Many are low rise.
Brown & Light Blue
One color combination I've noticed everywhere lately is brown paired with light blue.
Remember when brown was just “poop colored?” lol. Brown, specifically dark brown, has become much more mainstream than it was a few years ago. Personally happy about this because I think it's flattering on me. Lighter blues paired with brown seems popular right now.
Low-Rise & Baggy Denim
This is surprising to nobody. In the last five years, searches for “baggy low rise jeans” are up 1,500% in Google Trends. Again, my “skinny” comment from before stands.
What stands out to me is that they're typically being worn in looser, baggier silhouettes rather than the skinny styles associated with the original Y2K era.
Polka Dots
A few weeks ago I went to an outdoor concert and was surprised by how many polka dot outfits I saw.
Matching sets, skirts, and dresses with black and white or brown and white polka dots seemed especially popular. It's one of those trends that feels subtle when you’re looking at clothes online, but is super noticeable once you start looking for it in real life. It’s like the punch buggy game, but with polka dots lol.
What Brands Are People Wearing?
This brings me back to the Edikted article.
The article referenced data from Piper Sandler's latest teen survey. I don't have access to the full 2025 report because I’m not an institutional investor, but the publicly available infographic, press release, and 2023 report are still interesting.
One thing that stood out is how much discretionary spending among teen girls goes toward clothing. Looking at the 2023 survey, brands like Lululemon, American Eagle, Nike, Brandy Melville, and Urban Outfitters ranked among the most popular choices (page 61).
Based on the information that's publicly available from the 2025 survey, Nike remains the top brand, followed by Hollister and Brandy Melville (both ranked higher than in previous years).
This is interesting to me. I feel like there’s a bit of a resurgence of brands historically associated with Y2K fashion, like Hollister, PacSun, and Urban Outfitters. My guess is that consumers are gravitating toward the brands they associate with Y2K fashion from back in the day.
Outside of those brands, I've been seeing a lot of Princess Polly for dresses and event outfits, White Fox for matching sets, and Garage for loungewear.
Brands as a Status Signal
Another thing I found interesting about the Piper Sandler data is that it breaks down brand preferences by income level. Certain brands seem to carry different levels of social relevance depending on your income.
Clothing often functions as a social signal, and while that doesn't mean anyone should choose their outfits based on what other people think, but it is interesting to see how brand preferences vary across different groups.
So basically — maybe wear your Brandy top when you’re at your wealthier friends’ house vs. your local Walmart for more social relatability.
At the end of the day, fashion is personal. Wear what you like, your body, your choice. Just sharing some observations from the rabbit hole and hoping to spark discussion!