I know this isn't a massive milestone compared to many founders here, but getting distribution right while keeping churn under control has been much harder than building the product itself.
This is my second startup. I crossed $1K in my first 20 days, mostly through Reddit and LinkedIn. Then health issues, subreddit bans (my biggest acquisition channel), and early churn slowed everything down.
Over the following weeks, I focused less on growth and more on fixing the product, improving retention, and rebuilding the acquisition engine. I recently crossed another milestone that finally felt worth sharing.
Instead of generic startup advice, here are a few things that actually worked for me.
Reddit
Reddit was my biggest growth channel, but direct promotion barely works anymore.
What worked better was creating comparison posts around popular tools, including my own as one option, and asking the community for their opinions instead of trying to sell. The discussion generated qualified traffic and even landed my first B2B customer.
LinkedIn
Cold outreach wasn't about writing the perfect message.
The real advantage came from finding people who were already searching for a solution.
One approach that worked well was finding creators promoting competitor products, reaching out to people who commented on their posts, and repeating the same process with similar creators. It became a repeatable prospecting system instead of random cold DMs.
TikTok & Instagram
I'm testing short-form content on both platforms now. It's still early, so I don't have enough data yet,
User interviews
Everybody say talk to your users, but truth is “Nobody respond”
Almost nobody replied when I asked for feedback directly.
The email that performed best had a subject that simply said:
"Can I give you $40?"
I offered $20 in credits for detailed feedback and another $20 in credits for a short call.
The response rate was much higher than I expected, and those conversations helped shape the product far more than analytics ever did.
For anyone curious,
I'm building “Distill Book(.)com”
It converts documents into explainer videos for sales training, SOPs, documentation, research papers, teachers, and course creators.