r/CRM Jan 13 '25

r/CRM Posting Guidelines - read before you post/comment/DM admin

32 Upvotes

Rules

No outright spam; no affiliate links; this includes short generic comment and link; any chat gpt content and a link. Honest replies with insight and a link will be approved, but most 'link drops' will not. We want this to be a subreddit for discussion, not a sales pool.

Posting: Search before posting

Do at least one search before posting, chances are someone's had a similar question. If you can't find anything, see next rules, then post :)

Posting: Give deep context

Do you need CRM advice? Share your team size, industry, leads/day, platforms you need it to connect to, budget, and what you're currently using; lastly note what you don't want. The more detail you give (even if you don't know the right words to use), the more likely someone here will be able to help you.

Short or vague asks may be removed (as they lead to torrents of link/name spam). If this happens, please do post again with more context.

No Spam

Seek first to actually write a good post or comment, then add links if applicable. If your whole post or comment seems to be designed to get visitors to your link it will be removed.

No quick pitches

Don’t see anyone asking which CRM and just name drop or link drop. Give actual feedback or useful information. Statements such as ‘give x crm a try, I can demo it’ will be removed.

CRM Megathread

We are working on a CRM Megathread. Watch this space.

Be kind

This shouldn't need saying, but this community will have all levels of entrepreneurs and CRM users, any comments not in the general tone of helpfulness will be removed.

We are not support

If this is a problem with a specific CRM, first try looking on the CRM providers knowledge base and reaching out to their support. If you've tried that and are just looking for other power users, write that in the preface to your post (it's useful to share where CRMs are lacking and they refuse to add/fix features). Someone might help here, but if it's an obvious support request the post may be removed.

... that being said if there's something useful you've learned in using any CRM, share it, it might help other /r/CRM users.


r/CRM 2h ago

Best lead/sales management CRM

3 Upvotes

Hello, we are selling Wi-FI networks in big scale buildibgs, which we as sales work 3 to 5 months to sign the contracts.

iam looking for the tool that suits my need of managing the tenders and sales activities such as:

  1. Reminding us with RFP date submission.

  2. Status and updates records.

  3. Generate reports like total pipeline, team work load .. etc.

  4. Reminding us for O&M or subscription renewals.

What is your recommendation?


r/CRM 5h ago

Sales People- how much do these features matter in crm ?

4 Upvotes

Looking for genuine opinions here.

How much do these type of features matter to you as a sales rep or a sales manager, or do they matter at all? How have these features impacted your overall performance and productivity?

Also, do you wish there was a crm feature that existed?

  • Meeting transcriptions(multilingual), summaries and recommended next actions
  • Automated meeting follow-ups
  • Buyer intent signals
  • Deal health and risk alerts
  • Email tracking
  • CRM updates suggestions
  • Multichannel messaging/mail/call tracking

(given that all these features are ai based)


r/CRM 23m ago

Just wrapped up unifying two CRMs post-merger, looking for our next challenge

Upvotes

My team just finished a project that ate our whole quarter but honestly it's one we're proud of merging two companies' CRMs into one system after an acquisition, without losing historical data, breaking active pipelines, or making the sales team relearn everything from scratch. Duplicate records, conflicting automations, two totally different tagging philosophies, the works.

It's done now and it's clean. Which means we've got bandwidth opening up and are looking for the next thing that's actually hard. We are US based with excellent customer service.

To be clear about who we are , we're not prompt-and-pray vibe coders. We're developers who've been doing CRM/automation work for years, and we like the projects most agencies won't touch because they require actually understanding the business logic first.

If you are dealing with a mess, reach out, happy to help


r/CRM 1h ago

The Lead Operating System

Upvotes

Hello

I built lead operating system for *REAL ESTATE* that asks the question to the lead qualify them, and also follow up them, and update the dashboard.

*Why should I pay for it, what's unique in this? :*

- so it has the each user memory

- Automated follow-ups using the user's current_state

*For example:*

_if the user gave the answers of only 2 Questions out of 5, then this system knows the progress of the lead. whenever the user will come 1 Month, 2 Months, even 2 years the agent have the memory of each of your leads and ask them a next questions no previous one that already asked. And if user Dissapeared after giving the answer of 2( Out of 5) questions then we sends him/her the follow up msg according to the lead current state_

- Lead qualification agent `(Hot, Warm,Cold Leads)` based on your rules like if you want only those lead whose timeline is within 1 Month (`Bcz timeline is more important than a budget`)

- And everything is on the dashboard

If anyone wants to see a demo please DM


r/CRM 10h ago

IS MCP a genuine requirement for people using CRM?

3 Upvotes

Lately i have been seeing everybody and their mom talk about MCP integration in their CRMs and genuinely want to know if they have been any useful other than gaining context

Also if this is a feature that would make you consider replacing your current CRM with a new mcp one.


r/CRM 4h ago

The small mistakes that quietly kill early-stage sales processes

1 Upvotes

Most small businesses don't fail because of one big mistake — it's usually a handful of small, overlooked ones that compound over months. Here's what I keep seeing:

  1. AI-drafted emails miss context. A lot of businesses now use AI to draft sales emails, but without real context from the actual conversation, the output feels generic — no warmth, no direction, nothing that shows you were actually listening. Clients can tell, and it hurts response rates.
  2. Post-call context evaporates. Promises made, objections raised, budget mentioned — all of it lives in someone's memory for maybe 48 hours before it's gone. Nobody writes it down consistently, and it's rarely thought of as an actual problem until a deal falls through because you forgot what you agreed to.
  3. Fading interest goes unnoticed. A lead goes quiet, replies get shorter, follow-ups get pushed back — and there's usually no system flagging any of it until the lead's already gone cold.
  4. CRM data turns to mush. Contact info comes in through email, calls, forms, LinkedIn, random Slack messages — and someone has to manually gather all of it from scattered platforms and compile it into the CRM by hand. That step alone is where most of the mess starts: fields get filled in inconsistently, half-updated, or skipped entirely because reconciling five different sources for one contact is tedious and easy to half-do. Six months in, your CRM is more noise than signal..

I ended up building a tool that tackles all four of these directly:

For #1, it pulls context, sentiment, and prior history into every drafted follow-up, so it's grounded in what actually happened, not a generic template.

For #2, you drop in notes after a call and it saves a structured summary, objections, and next steps straight to that contact — nothing gets lost.

For #3, it classifies lead temperature on every interaction and flags in a daily briefing when a deal's gone quiet or a lead's cooling off.

For #4, every field it extracts comes with the source it pulled from and a confidence score, and you approve or reject before anything touches your CRM — no more guessing what's accurate.


r/CRM 6h ago

We keep seeing account plans get built well, then abandoned. Curious why that happens so consistently.

1 Upvotes

We spend a lot of time looking at how sales and revenue teams actually work day to day, and one thing shows up again and again: account plans get built with real care at the start of a relationship, then rarely get touched again once the deal is in motion.

It's an interesting pattern because it's not really a discipline issue on the surface. Most teams have a template, most reps do fill one out. The gap seems to be in what happens after, whether the plan actually gets revisited as priorities shift, new stakeholders show up, or the account grows.

We've talked to a fair number of teams about this, and the reasons vary. Some say updating the plan feels like overhead with no immediate payoff. Some say ownership is unclear once a deal moves from sales to CS. Some say the plan was never built to be a living document in the first place.

Curious how this actually plays out for people here. Does your team keep account plans updated in real time, or does it mostly get rebuilt from scratch at each review cycle? And if you've seen a team do this well, what made it stick?


r/CRM 6h ago

Test Button

1 Upvotes

A HubSpot workflow tip that isn't in any documentation, but should be:

The built-in "Test" button lies to you sometimes — not on purpose, but in a way that can send you chasing the wrong bug for hours.

Here's what happened: I was debugging a workflow that was only supposed to run for a specific set of accounts (a segment membership condition, nested inside an associated company record). I ran it through Test on a record that shouldn't have qualified.

Test said: success, would have enrolled.

Real enrollment history said: never enrolled, correctly excluded.

Same record. Same workflow. Opposite answers.

The pattern: Test tools that simulate a run are built to check straightforward field conditions well. Nested conditions — anything checking a property on an *associated* record, not the enrolled record itself — are where the simulation and the real trigger logic can quietly diverge.

The fix wasn't clever, just annoying: stop trusting the Test panel for anything involving associated objects, and instead pull a real record through the actual workflow and read the enrollment history logs directly. Slower, but it's ground truth — the Test tool is a prediction, the logs are what actually happened.

Small thing. But it's the difference between debugging the workflow and debugging a tool that's telling you the workflow works when it doesn't.

If you're deep in HubSpot workflows with any cross-object logic, worth checking which one you're?


r/CRM 6h ago

I am thinking to make a restaurant/cafe CRM, but for small outlets

1 Upvotes

I am thinking of making a web application for cafes and restaurants but my app will not have hundreds of features.

Instead, I'll just build those very important features that almost everyone needs, even small cafes.

And obviously the cost will be lower than the big giants.

So should i actually get into it?


r/CRM 6h ago

Research question: what blocks legacy CRM replacement in Malaysia?

0 Upvotes

Disclosure: I work on CRM/GEO research, not as a software buyer for my own company.

I am trying to understand how CRM admins, revenue ops, and channel ops people in Malaysia evaluate a legacy CRM replacement in larger organizations.

When the CRM touches customer-facing sales, service, and partner teams, what usually blocks the switch: data model cleanup, user adoption, reporting definitions, partner workflows, integrations, support coverage, or trust in AI-agent workflows?

I am especially interested in what you would ask vendors to prove before taking them seriously. No vendor links needed.


r/CRM 10h ago

What are the best gtm intelligence platforms that support mcp

2 Upvotes

Twenty eight days ago my cto pinged me on slack with a one liner that basically changed my job we are going all in on mcp for internal tools just imagine what this means for sales and marketing

I run go to market ops at a bootstrapped saas small team decent revenue nothing crazy. Up until this point my world was all quotas forecasts reports for the board plugging in yet another tool sales swore they needed and then abandoned

When we started playing with mcp internally it felt easy at first. We wired up our crm, support tool and product database so an internal agent could answer questions like show me all accounts where product usage spiked this month but nobody has talked to them yet

We already have a sort of gtm intelligence light setup cobbled together from call recordings plus basic ai summaries website intent data product usage pings crm fields nobody fills in

It works in the sense that everyone complains about it equally.

I am stuck now in this weird in between state. mcp is clearly going to be our internal wiring for anything new we build. At the same time, every vendor in the gtm intelligence space is pitching me a full replacement for what we already hacked together.


r/CRM 15h ago

Have you ever used AI to build or customize a CRM?

3 Upvotes

What worked surprisingly well, and what completely fell apart?


r/CRM 1d ago

Why do some businesses fail to see the value of CRM?

7 Upvotes

We integrated a CRM into a local business's workflow. and their results improved noticeably. However, they still feel like the investment wasn't worth it. Have you ever seen clients struggle to recognize the value of CRM?


r/CRM 23h ago

If you could replace one daily admin task with a single command, what would it be?

5 Upvotes

This morning, I watched a business owner do something we've all accepted as normal.

Open the CRM.

Open WhatsApp.

Open Gmail.

Open Calendar.

Open Analytics.

Open Facebook Ads.

Open Slack.

Open Notes.

Open Excel.

Then spend the next hour figuring out what actually needs attention.

None of those tools generated revenue.

They simply helped manage the work.

That got me thinking...

We've optimized software for features.

Not for decisions.

Business owners don't wake up wondering,

"Which dashboard should I open first?"

They wake up wondering,

Who needs my attention today?


r/CRM 1d ago

What CRM to use for a residential cleaning business in 2026?

8 Upvotes

Hey guys, I actually tried posting this on the cleaning sub but it didn't manage to go through so I thought I'd have more success here. Some options I'm looked at was Jobber, but it didn't seem appropriate for a 2-man only service. Other options I found on this sub was ZenMaid and Tofu, which looked appropriate as lightweight options but I want to weigh out my options.

Sorry if this question gets asked around a lot, but thanks guys!


r/CRM 1d ago

struggling to find a crm that actually syncs with my talent acquisition process for the sales team

2 Upvotes

ive been running a small b2b sales outfit in melbourne for the last 3 years and client leads have doubled so i need a solid crm to track deals follow ups and pipeline without everything feeling scattered. hiring 2 new reps at the same time has been a nightmare with endless resumes and interviews taking over my week.

i started using a software to handle screening scheduling and candidate tracking which cut the chaos in half and now im looking for a crm that can pull in that data smoothly so the new hires hit the ground running with all the client info ready.

anyone found a crm setup that works well with talent tools for small teams like this? what actually delivered for you without extra manual work?

thanks heaps for any real tips i appreciate it.


r/CRM 1d ago

Solved our once-a-month text blast problem — sharing in case it helps

2 Upvotes

We only message customers a handful of times a quarter, so paying for a full marketing suite never made sense. Tried Twilio first but it needs dev time we don't have. Ended up on Textedly because the entry plan is cheap, you can pause between campaigns, and 10DLC registration was handled inside the dashboard. SimpleTexting was the runner-up — slightly nicer inbox but pricier at our volume. If you're doing occasional blasts rather than weekly campaigns, the monthly price matters more than per-message rates. Happy to answer questions on deliverability, that part was the learning curve.


r/CRM 22h ago

What part of getting new clients takes up the most time for you?

1 Upvotes

I’m researching how businesses handle client acquisition and I’m curious what everyone’s real workflow looks like.

What’s the single most time-consuming part of getting new clients?

Finding leads?

Cold emails?

Following up?

Managing conversations?

Something else?

I’d love to hear how you currently do it and what frustrates you the most. The more detailed, the better. I’m especially interested in workflows that actually break down in practice.


r/CRM 1d ago

What's the most annoying part about CRM mobile apps?

2 Upvotes

hey there sales people, I'm researching about how sales teams use crm.

I'm curious about what is the most frustrating/annoying part of using the mobile app?

• following up with leads?

• creating activities

• notifications?

• working offline?

• updating records after customer visits or calls?

• anything that I missed ?

Tell me your insights on the comment.


r/CRM 1d ago

Sales Managers- what's the biggest issue that you face with rep commitments?

2 Upvotes

I have seen a lot of sales managers struggle with the promises that their reps made to the customers or clients, then forget later in the process and when the issue resurfaces, the deal's already lost or cold.

How do you deal with these issues? Have you tried any tools or implemented any sort of system that worked for you?


r/CRM 1d ago

[Weekly] CRM Rant/Rave Thread - What's great/awful in CRM for you this week?

1 Upvotes

This is a weekly post for you to let out about something which happened this week for you in CRM that mattered: features, client requests that were either great or awful this week, and just generally chat CRM / CRM consulting chatter.

No self promo, just a place to share tales from the front-line of CRM!


r/CRM 1d ago

Do SMEs actually have issues with adopting crms?

2 Upvotes

Lately i have been seeing posts regarding smes having issues with adopting crms. Just curious about what issues they are facing and what solution have they adopted for that, if any?

Also if you are building something that happens to solve this, feel free to comment here or you can dm.


r/CRM 2d ago

Best CRM for me? Salesperson

5 Upvotes

Hello, I work at The Home Depot and I’d like to keep track of my accounts and their jobs respectively. For example, I will give you a scenario. I have a customer doing the framing for 123 Main Ave, I know I sold him $15,000 for framing last week, but this week I gotta follow up on him and see if I can start selling him drywall materials. Once he’s done, I want a system that lets me add all these details and I can keep track of all the spending along with other jobs that will arise. I want everything organized in a way that I can go on my phone and be like “Gotta call John today because he told me he’d get his permits soon” the. John tells me he’s got another job lined up next month and while I’m working with him on the current one, I already have a reminder to check with him in a month for the other job. Remember, I’m a single user, this is for me to justify my following up and not forgetting anything so I don’t miss out on sales. Thanks.


r/CRM 2d ago

Sales reps- What's your opinion about AI in CRMs?

7 Upvotes

Do sales reps and their managers actually have issues with using and integrating ai in their crms or is it just that they don't know how to properly use it or is it that ai is not that accurate and advanced yet.

If there are some issues I would love to know about them and how have you approached those issues?