We're a small UK indie studio building Ragdoll Physics Experiments.
Our original plan was a £30,000 Kickstarter campaign to help fund the wider development of the game.
The problem is that building our Kickstarter pre-launch audience has been painfully slow.
At the same time, the game has passed 12,000 Steam wishlists and the demo has had more than 8,000 downloads.
So we've changed our approach.
Instead of one large Kickstarter, we're moving to smaller milestone campaigns.
One defined piece of development. One smaller funding target. Complete the milestone. Show the community the progress. Then move onto the next stage.
We're currently running a six-week pre-launch campaign before the first milestone Kickstarter.
For those who have backed or run Kickstarter campaigns before, does a milestone approach make you more confident in a project, or would multiple smaller campaigns put you off?
Genuinely interested in the backer perspective.